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Contacting a company for the first time after visiting its website
Thread poster: Robert Such

jyuan_us  Identity Verified
United States
Local time: 16:45
Member (2005)
English to Chinese
+ ...
interesting points Aug 10, 2020

Wai Hin Lee wrote:
For example, one multinational homeware company uses very weird marketing script. It is as if someone is speaking English in Chinese characters. [Edited at 2020-08-10 09:46 GMT]


Interesting points but can you elaborate on this point: "It is as if someone is speaking English in Chinese characters." I just couldn't get how they would do it.


 

Wai Hin Lee
Hong Kong
Local time: 05:45
Member (2020)
English to Chinese
+ ...
word-for-word translation Aug 10, 2020

jyuan_us wrote:

Interesting points but can you elaborate on this point: "It is as if someone is speaking English in Chinese characters." I just couldn't get how they would do it.


It seems to me that some of the scripts are translated word-for-word, adopting the English way of thinking and the sentence structures of the original texts, only replacing the English terms with Chinese words, without considering the reading habits of Chinese readers. That's what I meant by "speaking (or more accurately, writing) English in Chinese characters".


 
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