The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

English Advertising / Public Relations Translation Glossary

English term		English translation
(yes/no on ad text)		Subtle changes plus punctuation. Yeah.
a gentle touch in your bath		(adds or brings) A soft touch to your bath or a touch of softness to your bath
all door/mid door/top door idea		General-market/Mid-price market/High-end market
arthouse theatre		experimental, avant-garde
“10 and 5” rule		ten and five feet zone (distance between customer and employee) for hospitality purposes
blue-flag beach		environmentally friendly beach
booking vs. reservations		either is acceptable, except for specalized useage, such as in accounting, though in general one 'books' a seat in the UK and 'm
bundle pack		two or more products or services for one price
camera-ready mechanicals		completed pages ready to be printed
career		progression
Change the pace.		change gear
Competence or expertise		expertise (at least in this context)	Christine Andersen
Entered by: Christine Andersen
coup de grâce		a death blow or shot administered in mercy to end the suffering of a person or animal mortally wounded
CPI		cost per interview
DM		direct mailings	Mark Nathan
Entered by: Mark Nathan
double figures		double digits
drop out point		drop-off point
Elaborate		complex
Except after hours, and then we lock them.		we lock the doors when we close at the end of the working day	Yasutomo Kanazawa
Entered by: Yasutomo Kanazawa
Executing the Client’s order on every deal or service payments are made directly between the client		Executing the Client’s order on every deal or service, payments are made directly between the client
floor guarantee calculation on net billings		floor guarantee = pre-determined set level
Football Parking		special parking zone for football matches	A.Đapo
Entered by: A.Đapo
glass ceiling		invisible barrier
green-friendly folks can go back for seconds and thirds without guilt		you can eat this environmentally friendly food as often as you like without feeling guilty
Hank Traynor		Hank Traynor
hot zone		contaminated area
hyperuseful		hyper-useful
image wheel		Images on a wheel in differnt games and contests
Introducing you to the Romanian market		Your key to unlocking the Romanian market
is more than		is more than / has more than	Gayle Wallimann
Entered by: Gayle Wallimann
it's never been easier to make the most of		It is now as easy as it has ever been to benefit the most from
just goo it		a pun on the slogan "just do it"	Gayle Wallimann
Entered by: Gayle Wallimann
Just speak and get things moving!		Just say the word!
latest technology products		state-of-the-art products
leather goods		animal skin products
masturbar		masturbate	Martine Brault
Entered by: Martine Brault
Mayfair on your stationery		prestige address
media commission that will be earned vis-a-vis the demands		media commission that the agency will earn in proportion to what is required of the agency
modular construction		modular construction
No claims are made or implied		we do not make any explicit or implicit claims about our product	Balasubramaniam L.
Entered by: Balasubramaniam L.

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