The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

English Marketing / Market Research Translation Glossary

English term		English translation
key takeaway		key conclusion (for UK); key outcome
target AIP opportunity		the possible Annual incentive plan goal is «x%» of your effective salary	airmailrpl
Entered by: airmailrpl
"affiliate marketing'		practice of one company allowing another to advertise on their premises	Sheila Wilson
Entered by: Sheila Wilson
(un)power		lack of power/powerlessness
a “prototypical brand panic move”		a typical thing for a brand that is frightened that it is losing its appeal
A new way to xxxx Mexico		Depending upon how much turbulence the flight encounters and how tight the seats are and how short..	airmailrpl
Entered by: airmailrpl
a source of pride \"to\" or \"for\"?		a source of pride FOR sy.
Aftermarket solutions		Planning, marketing, production, purchasing, sales and distribution decisions
always near a gas station		found in a convenience store	airmailrpl
Entered by: airmailrpl
bake sales		sales of baked products	Nasima Sarwar
Entered by: Nasima Sarwar
balance		lack of bias
bespoke		that only fits one situation	Mark Nathan
Entered by: Mark Nathan
bland brand		products which are unexciting, very similar to one another, have nothing to make them stand out from the crowd etc...
bore seal		inner seal
bricks and mortar		substance, British English idiom for essentials, "flesh an bone"
bring something to life		give it meaning
Build		scenario
bullet with your company's name on it		an innovation that will be fatal to your company	Cristina Bolohan
Entered by: Cristina Bolohan
Charges		charges
Coach and coachee?		trainee/learner/student	Yvonne Gallagher
Entered by: Yvonne Gallagher
code brick		brick showing access code/password
collateral		accompanying document(s), paperwork, document(s) [related to advertising and/or technical presentation of a product]
commercial prospecting ends		commercial targeting objectives
construct		"Anything constructed, especially by the mind ; hence spec., a concept specially devised to be part of a theory." --O.E.D.
copy cleared		text approved for release
create trial for		persuade customers to try
DAE / ZSM		Dealer Account Executive / Zone Sales Manager
Diffusion vs spreading of sports		Neither	Lara Barnett
Entered by: Lara Barnett
disability access		disability access consultancy
document systems		document processing systems
does not guarantee ... his or her business		does not guarantee... turning him/her into a client
drop		per accepted call	Nasima Sarwar
Entered by: Nasima Sarwar
edblast(s)		editorial blast	Sheila Wilson
Entered by: Sheila Wilson
edgier feel		hip, funky, daring	Ramona Ali
Entered by: Ramona Ali
email marketing action with multiple subsequent phases		multiphase email marketing effort	airmailrpl
Entered by: airmailrpl
flagship programmes		eye-catching, impressive, outstanding programmes
focused		specialized
formulaic		following a set formula	Ramona Ali
Entered by: Ramona Ali
formulas or formulae?		formulas or formulae
Front-store aspect		storefront/shopfront/ front facade	Yvonne Gallagher
Entered by: Yvonne Gallagher

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