brustorgene

English translation: soft drinks display

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Norwegian term or phrase:brustorgene
English translation:soft drinks display
Entered by: Richard Green

14:33 Jun 20, 2012
Norwegian to English translations [PRO]
Marketing - Business/Commerce (general)
Norwegian term or phrase: brustorgene
"Brustorgene du ser i en butikk ligger det mye jobb bak."

This comes from a sales rep explaining what his/her job entails. I'm not sure if a 'brustorg' is simply a display of cans of drink, or does it mean something more specific? Another reference to the term can be found here: http://www.handelsbladetfk.no/id/20339

Thanks in advance!
Richard Green
United Kingdom
Local time: 16:49
soft drink marketplace/soft drink display
Explanation:
Soft drinks are not put on shelves in Norway, but rolled onto the store floor on pallets, where cases of soda is organized in a way that gives the customer access to all the kinds of soft drinks that the store sells. The pallets and cases become the shelving for the soft drinks and beer.
Torg means market square, so think about a brustorg in the same way as most stores have produce marketplaces inside. The references below are pictures showing the concept.
Selected response from:

Lene Johansen
Local time: 11:49
Grading comment
Thank you for the detailed explanation, Lene! I have seen similar displays in Sweden, so it makes sense now. The supermarket that the text pertains to uses pallets for their display, so I've opted for your answer. Thanks again!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2soft drink aisles
Dawn Nixon
4soft drink marketplace/soft drink display
Lene Johansen


  

Answers


8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
soft drink aisles


Explanation:
Term for the UK.

Dawn Nixon
Norway
Local time: 17:49
Specializes in field
Native speaker of: English
PRO pts in category: 4
Notes to answerer
Asker: Thank you for this answer, Dawn! It would be perfect if I was localising the text for a UK audience, but the assignment needs to be quite Norway-specific. If it was possible to award points to both answers, I would! :-)


Peer comments on this answer (and responses from the answerer)
agree  brigidm
15 mins
  -> Thank you :)

agree  Michele Fauble
47 mins
  -> Thank you :)
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3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
soft drink marketplace/soft drink display


Explanation:
Soft drinks are not put on shelves in Norway, but rolled onto the store floor on pallets, where cases of soda is organized in a way that gives the customer access to all the kinds of soft drinks that the store sells. The pallets and cases become the shelving for the soft drinks and beer.
Torg means market square, so think about a brustorg in the same way as most stores have produce marketplaces inside. The references below are pictures showing the concept.


    Reference: http://www.sb.no/polopoly_fs/1.6246189!/image/3385574480.jpg...
    Reference: http://www.nedsig.no/wp-content/uploads/2011/11/arbeidsdag-n...
Lene Johansen
Local time: 11:49
Native speaker of: Norwegian (Bokmal)
PRO pts in category: 4
Grading comment
Thank you for the detailed explanation, Lene! I have seen similar displays in Sweden, so it makes sense now. The supermarket that the text pertains to uses pallets for their display, so I've opted for your answer. Thanks again!

Peer comments on this answer (and responses from the answerer)
neutral  Dawn Nixon: It depends on the supermarket chain. For example, I see 'Menyen' stocks soft drinks on shelves and Rema 1000 on pallets, but nonetheless, I still consider this to be a type of 'aisle'. A display denotes something much smaller to me.
1 hr
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