prøvet andel

English translation: trial rate

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Norwegian (Bokmal) term or phrase:prøvet andel
English translation:trial rate
Entered by: brigidm

16:45 Dec 2, 2020
Norwegian (Bokmal) to English translations [PRO]
Marketing - Marketing / Market Research / prøvet andel
Norwegian (Bokmal) term or phrase: prøvet andel
Examples:
«Resultater: Ca. 15.000 visninger av blogginnleggene før produktet var i butikk. Uhjulpen kjennskap på Olden Mandarin målt i uke 14/15: 4%. Hjulpen kjennskap på Olden Mandarin målt i uke 14/15: 11%. Av de som kjenner: prøvet andel 54%.”

“På tre måneder klarte Bremykt å løfte kjennskapen med 9% og prøvet andel med 7%.”
brigidm
Norway
Local time: 16:43
proportion (who have) tried
Explanation:
I looked at your source document. My response seems likely to work in that context. I have not found a concise English expression. Here’s an example of “trying” that supports the suggestion:
“ The crisis has prompted a surge of new activities, with an astonishing 75 percent of US consumers trying a new shopping behavior in response to economic pressures, store closings, and changing priorities. This general change in behavior has also been reflected in a shattering of brand loyalties, with 36 percent of consumers trying a new product brand and 25 percent incorporating a new private-label brand.”

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Note added at 1 hr (2020-12-02 18:00:22 GMT)
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Hi Brigid.

"By George, I think she's got it!" :-)

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Note added at 1 hr (2020-12-02 18:02:02 GMT)
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More support for your answer:

https://tinyurl.com/yypz38hg
Selected response from:

Charles Ek
United States
Local time: 10:43
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
3proportion (who have) tried
Charles Ek


  

Answers


20 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
proportion (who have) tried


Explanation:
I looked at your source document. My response seems likely to work in that context. I have not found a concise English expression. Here’s an example of “trying” that supports the suggestion:
“ The crisis has prompted a surge of new activities, with an astonishing 75 percent of US consumers trying a new shopping behavior in response to economic pressures, store closings, and changing priorities. This general change in behavior has also been reflected in a shattering of brand loyalties, with 36 percent of consumers trying a new product brand and 25 percent incorporating a new private-label brand.”

--------------------------------------------------
Note added at 1 hr (2020-12-02 18:00:22 GMT)
--------------------------------------------------

Hi Brigid.

"By George, I think she's got it!" :-)

--------------------------------------------------
Note added at 1 hr (2020-12-02 18:02:02 GMT)
--------------------------------------------------

More support for your answer:

https://tinyurl.com/yypz38hg


    https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-great-consumer-shift-ten-charts-that-show-how-us-shopping-b
Charles Ek
United States
Local time: 10:43
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Notes to answerer
Asker: Hi Charles. It's been a long time! Thanks for trying. However, I think I've found it: trial rate. Sources https://www.google.com/search?rlz=1C1CAFA_enNO633NO633&biw=1320&bih=951&sxsrf=ALeKk03rQfEte5x6YMAhGijSb6P51a9XIA%3A1606927844481&ei=5MXHX-DrHM3HrgT8uYK4Cg&q=product++%22trial+rate%22+++marketing+&oq=product++%22trial+rate%22+++marketing+&gs_lcp=CgZwc3ktYWIQAzIHCCMQrgIQJ1DlHljlHmC0IGgAcAB4AIABeYgBeZIBAzAuMZgBAKABAaoBB2d3cy13aXrAAQE&sclient=psy-ab&ved=0ahUKEwjg7eXa4K_tAhXNo4sKHfycAKcQ4dUDCAw&uact=5

Asker: Thanks for that link, Charles. Amazing what you can accomplish with a deadline looming :-)

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