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kartrekker [...] legitimeert het schap

English translation: explanation?

22:04 Aug 19, 2004
Dutch to English translations [PRO]
Marketing - Retail
Dutch term or phrase: kartrekker [...] legitimeert het schap
Alles wat goedkoop is, is niet alleen de kartrekker voor de categorie. Juist een doordachte opbouw legitimeert het schap, als je je doelgroepen maar definiert.

It's just been talking about how useful flyers that feature leading brands are in getting customers through the doors of the DIY retail outlets, especially where high-risk purchases like ladders are concerned (ie people want the leading brand because it equals safety).

What is a kartrekker, and what do they mean by 'identifying/legitimising the shelf'?
Lucy Spring
English translation:explanation?
Explanation:
It's about the DIY-stores (GAMMA, PRAXIS etc), where at the end of each aisle there is a product at a sale price to lure the customers to that particular aisle. Yet in my view, this text claims that this "freatured sale-product" should not always come from the cheapest brands in the category. As you mention, people also want quality, so to feature a premium brand item as the "featured sale-product" will justify the make-up of the shelves. One should pay attention to the make-up of the shelves on how the different brands are advertised, freatured or be put on sale. So if you never see a Bosch power drill as a featured product it will never lure the customers who ask for quality (based on premium brandname) to that aisle to look further.
Selected response from:

Neil Gouw
Netherlands
Local time: 02:55
Grading comment
This explanation was very useful - thank you.
4 KudoZ points were awarded for this answer



Summary of answers provided
3loss leader
jarry (X)
3explanation?
Neil Gouw
2locomotive; Commodity Board??
Henk Peelen


  

Answers


20 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
loss leader


Explanation:
is I think what they mean by "kartrekker". "Legitimeert het schap" would be something like 'justifies the cost of the shelf space'.

jarry (X)
South Africa
Local time: 02:55
Works in field
Native speaker of: English
PRO pts in category: 24
Login to enter a peer comment (or grade)

8 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
locomotive; Commodity Board??


Explanation:
kartrekker seems to me something / somebody which / who does the most of the work.

HET schap = Commodity Board, group or so


If you're sure the source text is HET schap instead of DE schapPEN, it must be bedrijfschap, productschap or so.
'identifying/legitimising the Board' could mean 'justifying the efforts to cooperate, to conclude price agreements and a common policy'.



If they mean DE schap(PEN):
de schap seems to me akin to English shop (High German Schapf, a shop has nearly always shelves), although it's never used in the sense of shop. Could they, however, mean something like 'toko' = general store??

Henk Peelen
Netherlands
Local time: 02:55
Native speaker of: Native in DutchDutch
Login to enter a peer comment (or grade)

16 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
explanation?


Explanation:
It's about the DIY-stores (GAMMA, PRAXIS etc), where at the end of each aisle there is a product at a sale price to lure the customers to that particular aisle. Yet in my view, this text claims that this "freatured sale-product" should not always come from the cheapest brands in the category. As you mention, people also want quality, so to feature a premium brand item as the "featured sale-product" will justify the make-up of the shelves. One should pay attention to the make-up of the shelves on how the different brands are advertised, freatured or be put on sale. So if you never see a Bosch power drill as a featured product it will never lure the customers who ask for quality (based on premium brandname) to that aisle to look further.

Neil Gouw
Netherlands
Local time: 02:55
Native speaker of: Native in DutchDutch
PRO pts in category: 8
Grading comment
This explanation was very useful - thank you.
Login to enter a peer comment (or grade)



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