This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Bosnian
  3. Marketing / Market Research

market segmentation

For term searches and specialty glossaries, please try the new GBK glossaries
15:41 May 28, 2009
English to Bosnian translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: market segmentation
Definition from NSW Small Business:
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.

Example sentence(s):
  • There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. About.com: Marketing
  • The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). Qualtrics.com
  • The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. Center for Business Planning
Glossary-building KudoZ




This question was created by:
Glossary-building KudoZ
Glossary-building KudoZ


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
4 +1segmentacija tržišta
Natasa Grubor


  

Translations offered


26 days   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
segmentacija tržišta


Definition from RJEČNIK POJMOVA:
Segmentacija tržišta (engl. market segmentation, njem. Marktsegmentierung) je razdioba tržišta na skupine potrošača koje vezuju određene zajedničke značajke, odnosno koje pokazuju stanovite sličnosti u svom ponašanju.

Example sentence(s):
  • Segmentacija tržišta omogučava da se odredi ciljno tržište i na pravi način zadovolje zahtjevi tržišta. - Poslovni forum  
  • U ovom radu date su osnove za razumevanje pojma, modela i postupka segmentacije tržišta kao ključne faze ciljnog marketinga, bez konkretnih primera - ptt  
Natasa Grubor
Bosnia and Herzegovina
Local time: 09:28
Native speaker of: Native in SerbianSerbian, Native in BosnianBosnian
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Haris Kadric
196 days
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search