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house ads

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00:54 Jun 26, 2010
English to Catalan translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: house ads
Definition from AdGlossary:
A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.

Example sentence(s):
  • For one, the company will be serving almost no house ads, according to its president, Rick Boyce. Instead, it will roll out larger ad sizes -- similar to publishers including CNET, who are offering products that include only one, large-size advertising position per page. Adapt SEM
  • Some of these targeted banners were house ads, promotions for the newspaper. House ads were coded as banners. Teasers to "inside" content sometimes looked like banner ads. They were not coded. The CCJA online
  • The numbers they must face are not pretty. Clickthrough rates on banner ads are clearly less than stellar (generally found to be less than 0.5 percent on average), and a recent study by AdRelevance, a division of Media Metrix, found that nearly 20 percent of online advertising consists of self-promotional house ads. Internet World Magazine
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Summary of translations provided
4anuncis d´autopromoció
trans_global (X)


  

Translations offered


12 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
anuncis d´autopromoció


Definition from own experience or research:
Els anuncis d´autopromoció són un tipus d´anuncis que es fan servir en el lloc web propi utilitzant un espai destinat a la publicitat de pagament que no està disponible en aquells moments. Es fan servir per promocionar productes o serveis propis.

Example sentence(s):
  • Els <b>anuncis d´autopromoció</b> normalment no generen ingressos i sempre tenen la prioritat de publicació més baixa de les opcions de prioritat de publicació de DFP per a petites empreses. DFP Small Business by Google - DFP Small Business by Google  
  • Ja coneixeu la meva debilitat pels FYC (For your consideration), aquells <b>anuncis d´autopromoció</b> de les pel·lícules que en els mesos previs als Oscars omplen les pàgines de les revistes especialitzades, i que a la web OscarWatch s´encarreguen d´anar compilant. - Espai Isidor  
trans_global (X)
Native speaker of: Native in SpanishSpanish, Native in CatalanCatalan
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