This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Catalan
  3. Advertising / Public Relations

martech

Catalan translation: tecnologia de màrqueting

For term searches and specialty glossaries, please try the new GBK glossaries
15:54 Dec 27, 2019
English to Catalan translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Finance (general), Marketing / Market Research, Slang
English term or phrase: martech
Definition from technopedia.com:
The term “martech” is a portmanteau combining the terms “marketing” and “technology.” As such, martech represents the intersection of marketing and technology in today's highly digital business world. Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.

Example sentence(s):
  • By creating a MarTech Stack (a collection and categorization of Marketing Technology products that are used) companies are able to see how integrated all of their platforms and systems are and how enhanced the customer experience can become when everything begins to communicate. ClickRain
  • Martech is a marketing enabler that should be used with caution and care. ConstructDigital
  • But not fully embracing martech because it appears complex is the equivalent of Blockbuster not embracing online video because it seemed too "niche" MartechAllience
Glossary-building KudoZ




This question was created by:
Glossary-building KudoZ
Glossary-building KudoZ


This question is closed

Catalan translation:tecnologia de màrqueting
Definition:
La tecnologia de màrqueting va un pas més enllà i engloba màrqueting, tecnologia i management o direcció treballant per al mateix objectiu. És a dir, introdueix aspectes d’estratègia empresarial, més enllà dels operatius de gestió de campanyes.

definició d'Albert Castelló, per a pimealdia.org "Adtech i Martech al servei del negoci"
Selected response from:

Aïda Garcia Pons
United States
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2tecnologia de màrqueting
Aïda Garcia Pons


  

Translations offered


1 day 13 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
tecnologia de màrqueting


Definition from Adtech i Martech al servei del negoci:
La tecnologia de màrqueting va un pas més enllà i engloba màrqueting, tecnologia i management o direcció treballant per al mateix objectiu. És a dir, introdueix aspectes d’estratègia empresarial, més enllà dels operatius de gestió de campanyes.

definició d'Albert Castelló, per a pimealdia.org "Adtech i Martech al servei del negoci"

Example sentence(s):
  • Amb la transformació digital, no deixen de sorgir nous conceptes i eines empresarials que ens ajuden a ser més eficients i competitius. De la mateixa manera que hem sentit a parlar de Fintech (tecnologia per al sector financer), l’Adtech i el Martech irrompen per parlar de la tecnologia al servei de la publicitat i el màrqueting, i per tant, dels negocis. Convé aclarir, però, que Adtech es refereix a tecnologia publicitària i Martech a tecnologia de màrqueting - Albert Castelló, pimealdia.org  
  • Estructura de costos: - logística de conti gut i tecnlogia de màrqueting. - desenvolupament i manteniment de la plataforma. tret de: Treball de fi de grau de la UPF "Factors crítics de l'èxit d'Amazon.com" Autores: Cristina Alarcso, Alicia Arias i Laura Surroca - Factors crítics de l'èxit d'Amazon.com  
  • La comunicació municipal necessita menys ofici periodístic i més ofici de relacions públiques, menys tecnologia de publicitat i més tecnologia de màrqueting, menys estratègies de propaganda i més estratègies d’influència, menys retalls de premsa i més treball de discurs tret de twiter d'Albert Calderó https://twitter.com/albertcaldero/status/1047775857346007040 - Albert Calderó  
Aïda Garcia Pons
United States
Local time: 17:31
Native speaker of: Native in CatalanCatalan, Native in SpanishSpanish
PRO pts in category: 4
Notes to answerer
Gemma Eastabrook-Bonet Igualment, Aïda!


Votes in favor of/against selecting this as the best translation of the term asked
Yes  Meritxell Asensio: agree :) Bon any nou !!
5 days
  -> Gràcies, Meritxell. Igualment.
Yes  Gemma Eastabrook-Bonet
7 days
  -> Gràcies, Gemma. Bon any!
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search