astroturfing

For term searches and specialty glossaries, please try the new GBK glossaries
17:57 Sep 23, 2009
English to Catalan translations [PRO]
Social Sciences - Government / Politics
Additional field(s): Advertising / Public Relations, Journalism
English term or phrase: astroturfing
Definition from Mousetrap Media Ltd:
A term used to describe fake grassroots support on websites and in blog comments. A method most usually employed by the public relations and advertising industry and political groups.

Example sentence(s):
  • Remember, when the grassroots are being led by the elite it's not "astroturfing": it's community organizing. The Jawa Report
  • What companies rarely realize, however, is that astroturfing is a myth, one which I've never heard of working to do anything except unravel companies’ reputations. Ryan Block
  • While the term astroturfing goes back to the mid-1980s, the practice began many more years ago. Guardian News and Media Limited
Glossary-building KudoZ




This question was created by:
RominaZ
RominaZ
Argentina


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
3fals moviment d'organització espontània - moviment artificial de pressió/propaganda- grups façana
Marta Valdés Enríquez


  

Translations offered


13 days   confidence: Answerer confidence 3/5Answerer confidence 3/5
fals moviment d'organització espontània - moviment artificial de pressió/propaganda- grups façana


Definition from own experience or research:
Participació en una activitat, campanya o organització a nivell popular, local o de base (que no sempre es limita a una zona determinada), artificial, simulada o fraudulenta, que es ven com a espontània i en realitat està coordinada i/o finançada per un grup o elit, responent a interessos poderosos (per exemple, d'un grup corporatiu o polític).

Example sentence(s):
  • Elements tant constatables com els “grups façana” constituïts per aquestes empreses, activitat anomenada “astroturf”, per donar una aparent legitimitat ciutadana a les pretensions dels clients que contracta. - [PDF] EEES i MODEL EDUCATIU CAPITALISME  
  • A grass-roots political movement, inspired by the German word "Graswurzel", is a movement organized by a network of citizens. Faking a grassroots movement is known as "astroturfing", after the name of a popular artificial lawn. - UNTERM - astroturf  
Marta Valdés Enríquez
Spain
Local time: 11:57
Native speaker of: Native in SpanishSpanish
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search