brand loyalty

Catalan translation: fidelitat a la marca

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English term or phrase:	brand loyalty
Catalan translation:	fidelitat a la marca

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14:58 Aug 5, 2009

English to Catalan translations [PRO]
Bus/Financial - Marketing / Market Research

English term or phrase: brand loyalty

Definition from Yellowpencil:
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.

Example sentence(s):

Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. JackMyers.com
Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. Electronic Retailer Blog
Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. Maritz

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fidelitat a la marca

Definition:
Lleialtat d'un consumidor envers una marca.

Selected response from:

Maria Markgraf
Spain

Grading comment

4 KudoZ points were awarded for this answer

Summary of translations provided

5 +2

fidelitat a la marca

Maria Markgraf

Lleialtat de marca

trans_global (X)

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3 days 2 hrs confidence:

peer agreement (net): +2

fidelitat a la marca

Definition from Termcat:
Lleialtat d'un consumidor envers una marca.

Example sentence(s):

El Sónar-09 ja és història i queda la sensació que el festival ha aconseguit trampejar una edició difícil gràcies a l’adhesió d’un públic que manté la seva fidelitat a la marca. - El Periodico.cat

Maria Markgraf
Spain
Local time: 14:42
Native speaker of:

Catalan,

Spanish
PRO pts in category: 4

33 days confidence:

Lleialtat de marca

Definition from books.google.co.uk:
Lleialtat de marca: compromís amb una marca determinada, al qual s'arriba pel reforç de satisfaccions anteriors i actituds favorables a la marca.

Example sentence(s):

Les marques privades pertanyen als distribuïdors, i amb elles comercialitzen alguns dels productes que venen. La marca privada té com a finalitat assolir un major control de mercat per part del distribuïdor per la possible lleialtat de marca que pugui generar el producte venut. - Leitat.org

Explanation:
L'expressió "lleialtat de marca" o "fidelitat de marca" em sembla més apropiada que "fidelitat a la marca" (lleialtat/fidelitat de... en comptes de lleialtat/fidelitat a la...) perquè penso que és una expressió compacta que a nivell especialitzat es fa servir d'aquest manera.

trans_global (X)
Native speaker of:

Spanish,

Catalan

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brand loyalty

Catalan translation: fidelitat a la marca

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Catalan translation: fidelitat a la marca

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