cold canvassing

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00:54 Mar 19, 2021

English to Catalan translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general), Finance (general)

English term or phrase: cold canvassing

Definition from MBA Skool:
a sales tactic that is widely used across the industry. It is deployed to identify customers who may be interested in purchasing some particular goods and services. The target consumers are located without any hard-core segmentation as it is at the end of the complete process that one gets to know whether the target audience is interested in a product or a service or not. Cold canvassing can be done by paying a cold visit or an introductory telephonic call. It is commonly used by financial service providers and telecom companies.

Example sentence(s):

Because of the frequency of rejections in cold canvassing, the sales guys involved in it need to have the right attitude so that they do not get motivated. Marketing91
Cold canvassing is also a prospecting tactic but entails approaching your prospects door-to-door at their office or place of residence. Canvassing campaigns can also have a goal of collecting information about prospects rather than direct selling Close
If you locate your prospects in high concentration in a territory, then cold canvassing will work well. If your prospects are spread out, then walking/driving will become time-consuming, and the tactic won’t be as effective. Sales Pro Central

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Summary of translations provided

Porta freda

Mercedes Cano

Translations offered

13 days confidence:

Porta freda

Definition from Consumer:
Cada vegada existeixen més empreses enfocades a la venda de productes a domicili. Coneguts com a venedors a porta freda, aquests comercials han passat d’oferir productes de bellesa a renovar el contracte d’Internet.

Example sentence(s):

Des del meu vessant comercial entenc que no es faci prospecció perquè per a mi, després de més de 25 anys venent, trucar o enviar un email a porta freda, a una persona que no conec, que no em coneix, i, per descomptat, que no m'espera, segueix sent una de les tasques que em requereix més esforç i una força de voluntat més gran. - ViaEmpresa
Les empreses d'energia representen la pràctica totalitat de les queixes que ha rebut l'Oficina de Consum del Consell Comarcal pel que fa a pràctiques abusives per empleats comercials que truquen a porta freda. - Anoia Diari
Un altre punt que introdueix és la prohibició d'oferir o vendre productes o serveis mitjançant trucades o missatges telefònics o per mitjà de visites a domicili, també anomenada venda "a porta freda" "que no hagin sigut acceptats pel destinatari". - Diari Ara

Mercedes Cano
United Kingdom
Local time: 08:44
Native speaker of:

Spanish

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