GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||
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02:33 Apr 3, 2008 |
English to Chinese translations [PRO] Tech/Engineering - Advertising / Public Relations / online advertising | |||||||
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| Selected response from: AZ-Loc China Local time: 20:51 | ||||||
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Summary of answers provided | ||||
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4 +3 | 阅览率 |
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5 +1 | 阅览率 |
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dfa view-throughs 阅览率 Explanation: 广告的“阅览率”(View-through) |
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Notes to answerer
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dfa view-throughs 阅览率 Explanation: REF: 尽管网络广告市场点击率因用户对广告的经验而逐渐改变,但是这并没有影响到广告主对于网络广告的信心。随着对网络广告认知的不断成熟,广告主由过去的追求点击率转变为注重品牌形象的曝光度,网络广告的“阅览率”(View-through)成为另外一个比点击率更为受到关注的评估指标。进一步而言,网络广告并不仅仅在点击之后才会产生效果,当网民在观看某个网络广告但并没有发生点击行为时,该广告的曝光与停留时间也许已经让网民产生了品牌印象,并会促使该网民稍后访问广告主的网页,这种行为可以说比单纯的点击行为有更佳的效果。 -------------------------------------------------- Note added at 20 mins (2008-04-03 02:54:01 GMT) -------------------------------------------------- Impressions是广告展示数,不管网民是否点击,都要收费,不同于pay per click的广告收费模式。 -------------------------------------------------- Note added at 23 mins (2008-04-03 02:57:16 GMT) -------------------------------------------------- Page Views是网页浏览数 Page Views 网页浏览数 中文同义:网页浏览页次、网页阅读数、页面数、网页阅读 英文同义:Page Impressions 网页(含文件及动态网页)被访客索阅的次数 例:访客向网站索阅1篇含有3个图档的网页,虽然网站系统日志文件中也会有4笔读 取记录/触及(Hits),但在网站分析报告中会以1个Page Views来表示网页曾经被索 (request) >>>>>>>>>>更详细的解释>>>>>>>>>>>> http://www.linkwan.com/gb/broadmeter/article/websta.htm Reference: http://union.northz.com/a/2008-03-10/89215.shtml |
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