audience

Chinese translation: 受众

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	audience
Chinese translation:	受众

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23:54 Oct 26, 2008

English to Chinese translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Cinema, Film, TV, Drama

English term or phrase: audience

Definition from Texas Advertising and Public Relations:
The number of people or households exposed to a vehicle, without regard to whether they actually saw or heard the material conveyed by that vehicle.

Example sentence(s):

Both plays and films need to be economically viable and so both need to advertise themselves to their potential audiences. Currency Press
Because in the advertising situation the practical concern is more with the consumer's acquiring (rather than using) knowledge, the focus in this paper is primarily on the knowledge-acquiring type of involvement-namely, audience involvement. Audience involvement in advertisement
When they say the screen time is, say, 7:30, that should be the time the movie starts, not the time the theater starts showing commercials to a captive audience. Media Awareness Network

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受众

Definition:
受众的概念
　　简而言之就是指信息传播的接受者，包括报刊和书籍的读者、广播的听众、电影电视的观众，第四媒体网络的兴起使得受众的范围越来越大了。

Selected response from:

Alvin Liu
China

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受众

Alvin Liu

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1 hr confidence:

peer agreement (net): +2

受众

Definition from 百度百科:
受众的概念
　　简而言之就是指信息传播的接受者，包括报刊和书籍的读者、广播的听众、电影电视的观众，第四媒体网络的兴起使得受众的范围越来越大了。

Example sentence(s):

什么是受众　　受众是指接受广告的公众，也就是广告的对象。通过任何广告媒介接触的观众或听众，都有数量、特征方面的不同需要考虑到。这些不同可使广告做到有的放矢。　　在传播学概念中，受众是指一切大众传媒的接受对象，比如电视的观众、广播的听众、报纸的读者，是信息传播的终端或次终端。 - MBA智库百科
本文通过对大量的有关网络受众的调查数据的研究，得出了以下的规律性结论，网络受众呈现大众化（ “平民”化）趋势；网络受众上网的主要目的是获取信息，常用工具是电子邮件和搜索引擎；网络受众对网络广告的认可程度在不断提高，开展电子商务的时机日趋成熟；网络受众对黄色信息存在猎奇心理；网络受众浏览的网站日趋集中，网络受众的注意力呈现“马太效应”。 - 新华网

Alvin Liu
China
Local time: 16:58
Native speaker of:

Chinese
PRO pts in category: 8

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