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13:54 Mar 12, 2010 |
English to Chinese translations [PRO] Marketing - Advertising / Public Relations Additional field(s): Internet, e-Commerce, Marketing / Market Research | |||||||||||
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Selected response from: yvonnewang United Kingdom Grading comment
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Summary of translations provided | ||||
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5 +2 | 横幅广告 |
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横幅广告 Definition from 爱词霸: 横幅广告,一个表现商家广告内容的图片,放置在广告商的页面上,是 互联网广告中最基本的广告形式,尺寸是480*60像素,或233*30像素, 一般是使用GIF格式的图像文件,可以使用静态图形,也可用多帧图像 拼接为动画图像。除普通GIF格式外,新兴的Rich Media Banner(丰富 媒体Banner)能赋予横幅更强的表现力和交互内容,但一般需要用户 使用的浏览器插件支持(Plug-in)。 Banner 一般翻译为网幅广告、旗帜广告、横幅广告等。 相关条目 户外广告 电视广告 报纸广告 灯箱广告 Example sentence(s):
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