banner ad

Chinese translation: 横幅广告,条幅广告

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:banner ad
Chinese translation:横幅广告,条幅广告
Entered by: Adsion Liu

For term searches and specialty glossaries, please try the new GBK glossaries
13:54 Mar 12, 2010
English to Chinese translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: banner ad
Definition from Avallo Inc.:
A (most often graphic) advertisement placed on a web page, which acts as a hyperlink to an advertiser's web site.

Example sentence(s):
  • Banner ads were initially judged primarily on the basis of click-through rate (CTR). In the early days of the Web, click-through rates were generally much higher than they are now, perhaps due to the novelty factor. Crucial Marketing
  • Now you can promote your website with high-quality banner ads that rival those used by major corporations - without the expense or hassle. addesigner.com
  • Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense. HowStuffWorks, Inc.
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横幅广告
Definition:
横幅广告,一个表现商家广告内容的图片,放置在广告商的页面上,是 互联网广告中最基本的广告形式,尺寸是480*60像素,或233*30像素, 一般是使用GIF格式的图像文件,可以使用静态图形,也可用多帧图像 拼接为动画图像。除普通GIF格式外,新兴的Rich Media Banner(丰富 媒体Banner)能赋予横幅更强的表现力和交互内容,但一般需要用户 使用的浏览器插件支持(Plug-in)。 Banner 一般翻译为网幅广告、旗帜广告、横幅广告等。 相关条目 户外广告 电视广告 报纸广告 灯箱广告
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yvonnewang
United Kingdom
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4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2横幅广告
yvonnewang


  

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4 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +2
横幅广告


Definition from 爱词霸:
横幅广告,一个表现商家广告内容的图片,放置在广告商的页面上,是 互联网广告中最基本的广告形式,尺寸是480*60像素,或233*30像素, 一般是使用GIF格式的图像文件,可以使用静态图形,也可用多帧图像 拼接为动画图像。除普通GIF格式外,新兴的Rich Media Banner(丰富 媒体Banner)能赋予横幅更强的表现力和交互内容,但一般需要用户 使用的浏览器插件支持(Plug-in)。 Banner 一般翻译为网幅广告、旗帜广告、横幅广告等。 相关条目 户外广告 电视广告 报纸广告 灯箱广告

Example sentence(s):
  • 横幅广告(Banner Ad.)是网络广告最早采用的形式,也是目前最常见的形式。 - 横幅广告_百度百科  
  • 横幅广告又称旗帜广告,它是横跨于网页上的矩形公告牌,当用户点击这些横幅的时候,通常可以链接到广告主的网页。 - 价值中国网:网络就是社会  
  • 页眉下方横幅广告(Banner ads below headers) 该类广告破坏了页面的完整性,它将站点导航与内容区分离开来,使得用户很难确定所在的网页位置及查找相关内容。 - 网民厌恶十类网络广告:横幅�  
yvonnewang
United Kingdom
Local time: 22:08
Native speaker of: Native in ChineseChinese, Native in EnglishEnglish
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  lbone
2 days 22 hrs
  -> Thank you 谢谢!

Yes  Yi-Hua Shih
4 days
  -> Thank you 谢谢!
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