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BATNA

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00:56 Jul 1, 2020
English to Chinese translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research
English term or phrase: BATNA
Definition from TapRun.com:
Acronym for 'best alternative to negotiated agreement.' It is the next-most desirable choice a potential customer has with respect to your offering. The more alluring the BATNA, the lower your pricing power becomes. Note that 'doing nothing' can be a BATNA.

Example sentence(s):
  • BATNA is often used in negotiation tactics and should always be considered before a negotiation takes place. It is never wise to enter into a serious negotiation without knowing your BATNA. Corporate Finance Institute
  • The power of your BATNA affords you the leverage to ask for more. If you don’t get what you’re looking for, then you can turn to your best alternative. A strong BATNA is like a warm, fuzzy insurance policy. A strong alternative provides you with two possibilities. Either you reach an agreement with more favorable terms, or you simply say “no deal,” because you have a good alternative plan. Negotiation Experts
  • This type of BATNA asymmetry can occur in several varieties (e.g., no BATNA vs. strong BATNA, or deals where the incentives on each side are completely different). A negotiator’s BATNA-based power in these situations is virtually meaningless as would be any corresponding strategy based on the same. Harvard Business Review
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


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Summary of translations provided
4谈判协议最佳替代方案
Xuan GONG


  

Translations offered


4 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
谈判协议最佳替代方案


Definition from MBA智库百科:
谈判协议最佳替代方案指的是假如目前的谈判不成，达到目标所在的其他可能性，如果除了目前的谈判结果之外，其他的可能性微乎其微，那么谈判者就应该尽量将谈判谈成而不是放弃。

Example sentence(s):
  • 谈判协议最佳替代方案（Best Alternative to a Negotiated Agreement, BATNA）是你在谈判过程中的力量源泉。最佳替代方案是你心中的一杆枰，如果对方给出的条件不如它，就不必再往下谈了。 - 谈判规划簿  
  • 谈判协议最佳替代方案所反映的是： “如果被提议的交易无法实行，则当事人可能采取的替代方案行动过程”。 - HAYTHINK  
Xuan GONG
France
Local time: 09:34
Native speaker of: Chinese
PRO pts in category: 4
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