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03:19 Jul 5, 2012 |
English to Chinese translations [PRO] Tech/Engineering - Printing & Publishing | |||||||
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| Selected response from: karcsy Local time: 10:44 | ||||||
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3 +1 | 品牌执行 |
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品牌执行 Explanation: brand campaigns or (brand) execution = 品牌推广或执行 凯普福乐(Kapfferer)在他的《战略品牌管理》一书中提出了品牌金字塔。并经由其他学者加以完善。品牌金字塔将品牌构成分为四个层面,分别是品牌根基(Brand root)、品牌定位 (Brand position)、品牌主旨(Brand Theme)和品牌执行(Brand execution)。 http://wiki.mbalib.com/wiki/品牌识别系统 今年的課程規劃就參考去年的學員意見作基礎重新設計,著重在探討品牌執行(Brand Execution)的問題,透過品牌診斷(Brand Diagnosis)的設計,讓參與的學員了解如何完整且全面看待品牌執行的議題。 http://www.aspireacademy.com/event_001.aspx?pid=P_00000004 |
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