GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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14:30 Oct 15, 2011 |
English to Chinese translations [PRO] Marketing - Retail | |||||||
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| Selected response from: GY Ren United Kingdom Local time: 22:10 | ||||||
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Summary of answers provided | ||||
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5 | 货架端头 |
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4 | 端架、堆头 |
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3 | 背板式货架/标准货架 |
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背板式货架/标准货架 Explanation: Gondola 是指超市的一种很常见货架: http://www.gondella.com/en/sample-compositions/special-compo... 译法有:背板式货架,背板货架,安神式货架,Gondola 式货架,货架。 http://www.jryr.cn/Product/Product_Browse.aspx?Type=Product_... 沃尔玛的一份资料将其译为标准货架 http://www.linkshop.com.cn/club/archives/2011/412620.shtml 其实我建议没有区分货架的语境下,可以直接翻译为"货架"。 至于这个head,能否提供更多的context |
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端架、堆头 Explanation: 商店货架两头的货架,用来陈列新产品、利润高、回转率高的商品,属于营销手段。(gondola是威尼斯常见的单橹平底凤尾船。) 什么叫货架的堆头?什么叫货架的端架? 一般讲货架的堆头(即端架),就是常用的超市货架中两面可以选货的货架(即双面超市货架),用于此排货架的两端,和此排货架垂直的那组货架即为端架(或堆头也叫挡头),有圆弧形也有方形的…… http://www.huojiachang.com/huojia/032301.htm Reference: http://www.chaoshi168.com/source/shownews.asp?newsid=2421 Reference: http://detail.china.alibaba.com/buyer/offerdetail/82302285.h... |
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货架端头 Explanation: gondola 是超市用的标准货架, 通常在每个货架端头有一排短的货架,朝向主要通道(非货架之间通道),如果有打折,促销,就会放在这个显眼的位置,不用走入货架就可以看见。 参考以下图片,是头上那排短的货架. Reference: http://www.gd-wholesale.com/chinaproduct/mf7d/av370to1bv/sup... |
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