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blue ocean strategy

Croatian translation: strategija plavog oceana

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:blue ocean strategy
Croatian translation:strategija plavog oceana
Entered by: Kate Perak

For term searches and specialty glossaries, please try the new GBK glossaries
00:54 Jun 22, 2020
English to Croatian translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Journalism
English term or phrase: blue ocean strategy
Definition from TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)

Example sentence(s):
  • Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. ClearPoint Strategy
  • Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. Forbes
  • By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. BlueOceanSystems
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


This question is closed

strategija plavog oceana
Definition:
Kod strategije plavog oceana, kako bi poslovanje bilo uspješno, važnije je maknuti svoju pozornost s onoga što čine konkurenti i usredotočiti se na inovacije proizvoda i usluga koje otvaraju novi tržišni prostor.
Selected response from:

Kate Perak
Croatia
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2strategija plavog oceana
Kate Perak


  

Translations offered


10 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +2
strategija plavog oceana


Definition from HOK:
Kod strategije plavog oceana, kako bi poslovanje bilo uspješno, važnije je maknuti svoju pozornost s onoga što čine konkurenti i usredotočiti se na inovacije proizvoda i usluga koje otvaraju novi tržišni prostor.

Example sentence(s):
  • Umjesto sudjelovanja u postojećoj potražnji, strategija plavog oceana usmjerava se prema novim uslugama i proizvodima i odmaku od konkurencije. - HOK  
  • Prema riječima autora knjige «Strategija plavog oceana», "jedini način da se pobijedi konkurencija jest prestati se truditi pobijediti konkurenciju". - Moderna vremena  
Kate Perak
Croatia
Local time: 22:35
Native speaker of: Native in CroatianCroatian
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Darko Bartula
12 hrs
Yes  Marita Šupe
6 days
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