bait-and-switch

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00:55 Jul 15, 2020
English to Croatian translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Economics, Finance (general), Marketing / Market Research, Media / Multimedia
English term or phrase: bait-and-switch
Definition from TapRun.com:
Advertising one product but pressuring (or only allowing) customers to purchase another (generally inferior or higher-markup) item.

Example sentence(s):
  • Another instance where buyers cry “bait-and-switch” when the tactic doesn’t really apply is when there are limited quantities of a particular product. A retail store owner could offer a product at a discount but also state that the offer would be available to the first ten or fifteen customers. Afterward, the product will be sold at its usual price. The event cannot be classified as a bait-and-switch strategy as the seller initially gave clear details regarding the offer. InvestingAnswers
  • If you’re using keywords that aren’t directly related to your product, service, or content, you’re using a bait-and-switch marketing tactic. You’re basically saying, “I have this thing you’re searching for!” But, when the visitor gets to your site, you give them something else. The Daily Egg
  • Victims of a bait-and-switch scam have some recourse when advertised products or services are not available as advertised. The consumer can sue for false advertising Money Crashers
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


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Summary of translations provided
4namamljivanje i zamjena
Kate Perak


  

Translations offered


7 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
namamljivanje i zamjena


Definition from EUR-Lex:
Pozivanje na kupnju proizvoda po naznačenoj cijeni, a zatim pokazivanje manjkavog primjerka; s namjerom promoviranja različitog proizvoda.

Example sentence(s):
  • Poslovnim praksama u kojima trgovci oglašavaju cijene koje ne postoje mogle bi se kršiti i točke 5. i 6. Priloga I. Direktivi o nepoštenoj poslovnoj praksi jer ih se može smatrati primjerima oglašavanja radi namamljivanja (točka 5.) ili namamljivanja i zamjene (točka 6.). - EUR-Lex  
Kate Perak
Croatia
Local time: 19:01
Native speaker of: Native in CroatianCroatian
PRO pts in category: 4
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