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bait-and-switch

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00:55 Jul 15, 2020
English to Czech translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Economics, Finance (general), Marketing / Market Research, Media / Multimedia
English term or phrase: bait-and-switch
Definition from TapRun.com:
Advertising one product but pressuring (or only allowing) customers to purchase another (generally inferior or higher-markup) item.

Example sentence(s):
  • Another instance where buyers cry “bait-and-switch” when the tactic doesn’t really apply is when there are limited quantities of a particular product. A retail store owner could offer a product at a discount but also state that the offer would be available to the first ten or fifteen customers. Afterward, the product will be sold at its usual price. The event cannot be classified as a bait-and-switch strategy as the seller initially gave clear details regarding the offer. InvestingAnswers
  • If you’re using keywords that aren’t directly related to your product, service, or content, you’re using a bait-and-switch marketing tactic. You’re basically saying, “I have this thing you’re searching for!” But, when the visitor gets to your site, you give them something else. The Daily Egg
  • Victims of a bait-and-switch scam have some recourse when advertised products or services are not available as advertised. The consumer can sue for false advertising Money Crashers
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


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Summary of translations provided
3Technika Bait and Switch
Martin Janda


  

Translations offered


10 days   confidence: Answerer confidence 3/5Answerer confidence 3/5
Technika Bait and Switch


Definition from own experience or research:
Reklama na jeden produkt, kde ale zákazník může koupit pouze jiné, horší nebo luxusnější zboží, nebo je k tomu tlačen

Example sentence(s):
  • Bait and switch je metoda s jediným cílem – oklamat vyhledávače. Docílí se toho tím, že podstrčí vyhledávačům perfektně zoptimalizování stránku a uživatelům se zobrazí jinou. - 404m.com  
  • Bait and switch je metoda s jediným cílem – oklamat vyhledávače. Docílí se toho tím, že podstrčí vyhledávačům perfektně zoptimalizování stránku a uživatelům se zobrazí jinou. - udelejsiweb.cz  
Martin Janda
Czech Republic
Local time: 06:43
Native speaker of: Native in CzechCzech
PRO pts in category: 82
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