cost-per-click

Czech translation: cena za proklik

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14:54 Apr 4, 2020
English to Czech translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, IT (Information Technology), Internet, e-Commerce, Marketing / Market Research
English term or phrase: cost-per-click
Definition from WordStream:
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

Example sentence(s):
  • PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program. To use appropriately in discussion you may say, "We want to run a PPC Advertising Campaign with Google and we want to average our CPC at $0.75." The CPC cost is set by a Bidding process. SwissMadeMarketing
  • More often than not, cost per click is a big pain point that gets PPC advertisers worried. Neil Patel
  • There are a lot of different elements that go into a successful PPC account, but few things are more frustrating than setting up your account only to have your clicks limited by a high cost per click (CPC). Portent
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Czech translation:cena za proklik
Definition:
Platební model, ve kterém inzerent platí určitou částku za každý jednotlivý klik na reklamu, který směřuje na cílovou stránku. Částky placené za proklik se mohou měnit v závislosti na formě a nastavení kampaně.
Selected response from:

Mira Dornakova
Spain
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4 KudoZ points were awarded for this answer



Summary of translations provided
5 +3cena za proklik
Mira Dornakova


  

Translations offered


1 day 23 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +3
cena za proklik


Definition from Jak meřit web:
Platební model, ve kterém inzerent platí určitou částku za každý jednotlivý klik na reklamu, který směřuje na cílovou stránku. Částky placené za proklik se mohou měnit v závislosti na formě a nastavení kampaně.

Example sentence(s):
  • Průměrná cena za proklik vychází ze skutečné ceny za proklik, tedy z částky, kterou za kliknutí na reklamu skutečně zaplatíte. Průměrná CPC se může lišit od maximální ceny za proklik (max. CPC) – ta určuje nejvyšší částku, kterou jste za kliknutí ochotni zaplatit. - Nápověda Google Ads  
  • CPC je zkratkou anglických slov Cost Per Click, česky cena za proklik. Tato zkratka se používá zejména v souvislosti s online reklamou – ať ve vyhledávání, bannerovou či remarketingem. - Marketing Mind  
  • Cena za proklik Kolik jste ochotni za proklik zaplatit a kolik investovat denně, záleží jen na vás. Své investice nastavujete v administračním rozhraní. - Sklik  
Mira Dornakova
Spain
Local time: 11:15
Native speaker of: Native in CzechCzech
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Tomáš Řádek
9 days

Yes  Ivana Chmelarova
9 days

Yes  Andrea Hermanová
58 days
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