push and pull

Danish translation: push pull

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English term or phrase:	push and pull
Danish translation:	push pull
Entered by:	Steen Johnsen (X)

19:50 Aug 5, 2011

English to Danish translations [PRO]
Bus/Financial - Management / Lean management, production

English term or phrase: push and pull

I'm translating a document about management. I'm wondering if the words 'push' and 'pull' should be translated into Danish and if yes what are the proper Danish words?

Examples rom the text: "Growing from Push to Pull" and "Amount of Push"

Kind regards
Steen Johnsen

Steen Johnsen (X) KudoZ activity Questions: 184 (none open) (11 without valid answers) (3 closed without grading) Answers: 2 Denmark
Local time: 10:06

push pull

Explanation:
I would not translate.

First of all, you get quite a few results if you look for these terms in Danish, also from fairly reliable sources:
http://www.berg-marketing.dk/mediastrategi.htm
http://www.onlinemarketing.dk/brand-strategi.html
https://docs.google.com/viewer?a=v&q=cache:qZuGKxEHotMJ:stud...
https://docs.google.com/viewer?a=v&q=cache:qrf4HfVMzHUJ:www....

And then I also checked Engelsk-Dansk Handelsordbog - For Many Reasons* and in most cases they leave the original form as well:
pull strategy > pull-strategi
push-pull strategy > push-pull strategi

According to the same dictionary pull can also be translated as efterspørgselspres and push as påtrængende reklame/pågående reklame, though I believe that push and pull will actually sound better than their Danish equivalents. Plus, in non-fiction, especially in scientific papers and marketing, you tend to preserve English equivalents. Moreover, if you preserve the original forms it will be much easier for those interested to trace some additional literature in English sources.

*Author: Dorthe Unnerup-Madsen
Forlaget Ventus, 2004

Selected response from:

Elzbieta Petlicka (X)
United States
Local time: 01:06

Grading comment

Thanks a billion!
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +2

push pull

Elzbieta Petlicka (X)

Answers

2 hrs confidence:

peer agreement (net): +2

push pull

Elzbieta Petlicka (X)
United States
Local time: 01:06
Works in field
Native speaker of:

Polish
PRO pts in category: 4

Grading comment

Thanks a billion!

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