"territory management"

23:09 Nov 16, 2011
This question was closed without grading. Reason: Other

English to Dutch translations [PRO]
Marketing - Management
English term or phrase: "territory management"
Het gaat om een boek over marketing en managementtechnieken.

"Territory management is the process of collecting and analyzing appropriate data and formulating strategies that direct your salespeople’s efforts to activities that maximize your company’s return on the investment of its resources."

Het heeft dus niets met "territorium" of "regio" te maken.

Ik zou natuurlijk de Engelse term kunnen laten staan, maar wat doe ik dan met termen als "territory objectives" en "territory strategies"...
Ellen Soors
Local time: 01:55


Summary of answers provided
5rayonbeheer
Akke Wagenaar
Summary of reference entries provided
Ron Willems

Discussion entries: 5





  

Answers


3 days 11 hrs   confidence: Answerer confidence 5/5
rayonbeheer


Explanation:
Het hele woord is eigenlijk 'sales territory management', zie url.
In het NL: verkooprayon, verkoopgebied (zie interglot).
Territory management wordt in het NL 'rayonbeheer' genoemd. Zie 2e url.


    Reference: http://www.google.sn/search?aq=f&gcx=c&sourceid=chrome&ie=UT...
    Reference: http://www.google.sn/search?gcx=c&sourceid=chrome&ie=UTF-8&q...
Akke Wagenaar
Local time: 06:55
Works in field
Native speaker of: Native in DutchDutch
PRO pts in category: 4
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Reference comments


8 hrs peer agreement (net): +3
Reference

Reference information:
het gaat wel degelijk over territoria, ajhmv. dit hoeft alleen geen geografische regio (rayon) te zijn, maar kan ook een indeling naar bijvoorbeeld productlijn of accountgrootte zijn:

Territory Management

The territory management capabilities of SAP CRM allow sales managers to define territories based on size, revenue, geography, products, product lines, and strategic accounts. Managers can easily assign sales reps for each territory as well as identify the prospects and products associated with each territory.


    Reference: http://www50.sap.com/businessmaps/DB9307843A644F65BFABC2CDC0...
Ron Willems
Netherlands
Specializes in field
Native speaker of: Native in DutchDutch
PRO pts in category: 107

Peer comments on this reference comment (and responses from the reference poster)
agree  Jan Willem van Dormolen (X): Ja, territorium in overdrachtelijke zin.
1 hr
agree  InekeTromp (X): ja, rayonmanagement bijv.; zie http://www.targa.nu/trainingen/commercie/rayonmanagement/
4 hrs
agree  Kitty Brussaard
7 hrs
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