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door opener

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00:55 Dec 4, 2020
English to Dutch translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general)
English term or phrase: door opener
Definition from MBA Skool:
A door opener is something – a contact or a piece of information or anything of that sort that will help sales people gain access to the decision maker in the opportunity.This is termed door opener as it gives you a chance to open the door to the opportunity of accessing the decision maker.

Example sentence(s):
  • The Door Opener worked brilliantly. Overnight my sales cycles accelerated. I went from trying to convince my customers why they shouldn't do a pilot project to giving them something they wanted Sticky Branding
  • All the tactics in your arsenal of marketing – from direct mail, phone calls, emails, brochures, white papers, presentations at trade shows, You Tube videos and even the new social media tools – need to use the "door opener" strategies to find the busy decision makers you are looking for these days. Developing Your B2B Sales Skills
  • That's when she got creative and used food to sell. She decided that donuts and coffee would be a great door opener. Her prospect was a plant foreman. She arrived at the plant at 7 a.m., which was just a few minutes after her prospect arrived. All Business
Glossary-building KudoZ




Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
3voet tussen de deur
Kitty Brussaard


  

Translations offered


2 days 10 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
voet tussen de deur


Definition from own experience or research:
Een (spreekwoordelijke) voet tussen de deur krijgen >> Bij potentiële klanten (prospects) met de juiste mensen (beslissers) in contact komen.

Example sentence(s):
  • Marc heeft jaren ervaring in de verkoop. Maar het blijft vaak moeilijk om bij prospecten met de juiste beslissers in contact te komen. Bij een internationaal technologiebedrijf probeert hij nu al weken een voet tussen de deur te krijgen. - Perpetos  
  • Hoe krijg je een voet tussen de deur bij organisaties die niet openlijk op zoek zijn naar jouw product of dienst? Vraag niet aan een manager of hij even tijd heeft voor een kennismaking. Hoe moet je hem dan benaderen? Verras je gesprekspartner. Zet hem aan het denken. Leg uit dat hij iets terug krijgt voor de gespendeerde tijd. - Saleshelden  

Explanation:
Afhankelijk van context eventueel ook: binnenkomer.

Zoals in dit voorbeeld:
https://verkopersonline.nl/artikel/4506/onorthodoxe-binnenko...
Kitty Brussaard
Netherlands
Local time: 22:29
Native speaker of: Native in DutchDutch
PRO pts in category: 70
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