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Persian (Farsi) translation: مرحله شناسایی مشکل/نیاز
20:07 Apr 1, 2020
English to Persian (Farsi) translations [PRO] Marketing - Marketing / Market Research / marketing
English term or phrase: problem/need recognition stage
furnace goes out in the middle of winter. Your problem is obvious: you need a new furnace. And the solution is easy — you need to call HVAC providers in your area for quotes. But say you need a new car. Should you look for an SUV, a compact car or a mid-size sedan? Even vaguer still, if you’re frustrated with how much your accountant is charging you to do your business’ taxes, you might not even be familiar with all the different solutions. at the problem/need recognition stage – top of the funnel (TOFU) – are different. If you’re running a consulting business, for example, then your clients already realize that they’re having certain problems around your service area – like a high cost per lead (if you’re in marketing) or disorganized spending .