clickbait

Finnish translation: klikkiotsikko

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17:55 Dec 6, 2019

English to Finnish translations [PRO]
Social Sciences - Journalism
Additional field(s): Internet, e-Commerce, Marketing / Market Research

English term or phrase: clickbait

Definition from Oxford Dictionary:
Online content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.

Example sentence(s):

All Blacks coach Steve Hansen dismissed England counterpart Eddie Jones' spying claims as a "clickbait distraction" ahead of Saturday's Rugby World Cup semi-final. France24
This week, in a long-expected coupling of clickbait giants, the two largest chumbox providers decided to merge. Taboola and Outbrain, both based in New York, have agreed to unite under the Taboola name, with Outbrain investors receiving shares equating to 30 percent of the combined company, plus $250 million in cash. Together, the companies said they bring in more than $2 billion annually in gross revenue. The New York Times
I have to look at the “15 Countries Americans Are Not Welcome In,” even though I have never been out of this country. You never know. It’s called clickbait, and it is all about getting you on a site so it can throw advertising at you. “Top 7 Stocks To Buy” should make me a millionaire — if I looked at it. Belleville News-Democrat

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Finnish translation:klikkiotsikko

Definition:
Klikkiotsikko on klikkausjournalismille tyypillinen, jutun avaamiseen houkutteleva otsikko.

Selected response from:

Merja Jauhiainen
Finland

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Summary of translations provided

4 +2

klikkiotsikko

Merja Jauhiainen

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20 hrs confidence:

peer agreement (net): +2

klikkiotsikko

Definition from Kielitoimiston sanakirja:
Klikkiotsikko on klikkausjournalismille tyypillinen, jutun avaamiseen houkutteleva otsikko.

Example sentence(s):

Lyhykäisyydessään klikkiotsikko tai klikkiansa (eng. clickbait) viittaa otsikkoon sekä siihen liittyvään verkkosisältöön, joka on harhaanjohtava ja houkuttelee klikkaamaan. [- -] Klikkiotsikon tunnistaa tyypillisesti sensaatiohakuisesta tyylistä. Usein otsikko viestii jostakin hätkähdyttävästä ja rajoja rikkovasta asiasta, joka ilmeisesti olisi syytä tietää. Monesti lukija kuitenkin pettyy, kun lupauksia tarjonnut otsikko ei johdakaan mihinkään elämää mullistavaan tietoon. Sen sijaan otsikon takaa löytyvä verkkosisältö voi olla täysin päinvastaista kuin otsikon väittämä. - Algoritmitutkimus
Klikkiotsikot ärsyttävät monia lukijoita ja herättävät kiivasta some-keskustelua, mutta silti ne pitävät pintansa. - Yle
Klikkiotsikko peittelee jutun ydintä, liioittelee, esittää arvoituksia, pahimmillaan johtaa harhaan. Klikkiotsikko on mauton, ja yleensä sillä yritetään tehdä mitättömästä aiheesta koukuttava. - Satakunnan Kansa

Merja Jauhiainen
Finland
Local time: 15:54
Native speaker of:

Finnish
PRO pts in category: 8

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clickbait

Finnish translation: klikkiotsikko

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