sponsorship promotion

French translation: promotion par parrainage

11:30 Nov 13, 2020
English to French translations [PRO]
Bus/Financial - Law (general) / Corporate/Policy/Code
English term or phrase: sponsorship promotion
Charitable Donations: : A contribution of any kind to a recognized and legal charity by the XXXXX Group where the contributor does not receive any business- related benefit in exchange (for example, a sponsorship promotion or branding rights).
Hugues Roumier
France
Local time: 03:03
French translation:promotion par parrainage
Explanation:
Je le dirais ainsi...
X parraine Y et obtient en échange une promotion d'un montant de XXX
Selected response from:

Samuel Clarisse
France
Local time: 03:03
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1promotion par parrainage
Samuel Clarisse
Summary of reference entries provided
Sponsorship promotion
Eliza Hall

Discussion entries: 4





  

Answers


21 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
promotion par parrainage


Explanation:
Je le dirais ainsi...
X parraine Y et obtient en échange une promotion d'un montant de XXX

Samuel Clarisse
France
Local time: 03:03
Native speaker of: Native in FrenchFrench
PRO pts in category: 58

Peer comments on this answer (and responses from the answerer)
neutral  François Tardif: Samuel, c’est dans le sens où le groupe X donnerait de l’argent à une organisation charitable Y en échange d’un avantage promotionnel que cette action pourrait apportée à X, que ce soit sous forme de publicité directe ou par association.
7 hrs
  -> Oui, c'est ce que je disais en banalisant la chose. C'est valable dans une multitide de domaines.

agree  ph-b (X)
2 days 3 hrs
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Reference comments


7 hrs peer agreement (net): +1
Reference: Sponsorship promotion

Reference information:
In the US, many events are "sponsored by" businesses. For instance, a local opera house's season may be sponsored by a local bank--in other words, the bank contributed a significant amount of money to help the opera put on its shows that season.

Industry conferences also normally have sponsors: companies in that industry, or companies that serve those in the industry, which provide funding to help the conference happen.

Companies sponsor events for several reasons, with a major one being that in exchange for sponsorship, they get good publicity. Their name and logo may be on the marketing materials for the event; they might get a large, attention-getting booth at the conference; etc. The basic gist is that the sponsoring company, by being known as a sponsor, gets good publicity that improves its reputation and/or its bottom line (income).
Link: https://blog.bizzabo.com/event-sponsorship#what

What Hugues' text is saying is that a contribution to a charity counts as a "Charitable Donation" only if the contributor does not receive any business benefits in exchange. One type of benefit that cannot be receive is "sponsorship promotion." In other words, if X Business contributes money to a charity, and as a result that charity lists X Business as a sponsor in its advertising, marketing materials, etc., then the contribution does not count as a "Charitable Donation."

The "promotion" here refers to publicizing the fact that Company X contributed money to the charity. In other words, promotion of Company X's sponsorship:

"As an [event] organizer, it is your responsibility to foster a strong relationship with your sponsors and to provide them with enough value to convince them to partner with your event in the future. The best way to provide this value is to promote your sponsors..." https://blog.bizzabo.com/examples-of-event-sponsorship-promo...

Eliza Hall
United States
Specializes in field
Native speaker of: English
PRO pts in category: 80
Note to reference poster
Asker: Thank you very much, Eliza


Peer comments on this reference comment (and responses from the reference poster)
agree  AllegroTrans
1 day 5 hrs
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