Brand Assurance
French translation: contrôle de la marque
| 10:42 Oct 30, 2012 |
| English to French translations [PRO] Marketing - Law: Patents, Trademarks, Copyright | |||||||
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|  Selected response from: Françoise Vogel Local time: 00:43 | ||||||
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| 3 | contrôle de la marque |
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Answers
33 mins confidence: 
| brand assurance contrôle de la marque Explanation: cf. Harrap's Il devrait s'agir de la défense de la marque, qui se réserve un droit de contrôle de conformité. en supposant que la question soit de cet ordre : "Firstly we work with retailers to ensure they know who our licensees are and where they can access legitimate licensed product. Secondly, we require our licensees to work with approved manufacturers and distributors so we can monitor legitimate product all the way down the supply chain. All our licensed products go through a brand assurance approval system, so that our brands are used consistently and according to current agreed branding strategies. This, and the fact that we keep a visual record of every approved design and item, assists in identifying whether a particular item is counterfeit." http://www.licensing.biz/features/6/Open-to-Question-David-B... |
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