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HIT

French translation: marketing de combat

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:hit marketing
French translation:marketing de combat
Entered by: Didier Fourcot

08:17 Aug 2, 2016
English to French translations [PRO]
Marketing - Photography/Imaging (& Graphic Arts) / Description d\\\'un poste
English term or phrase: HIT
Bonjour,

Dans la description d'un poste de responsable de projets figure le mot HIT (competitor) campaigns. Je cherche la signification de HIT.

Merci beaucoup :)

Voici le paragraphe :
THE RESPONSIBILITIES

1. Project management
• Manage art working, adaptation and production (as required) of 3D and 2D materials including:
• Art working of co-branded / retailer specific materials
• Co-operative tactical work – e.g. retailer catalogue page, flyers
• Non-core POS items for NPD or promotions i.e. items which are essential for local market, but not produced globally
• Market specific social media creative
• Art working and production of HIT (competitor) campaigns. (Group will create core creative and hand over agreed messaging and visual framework for production into required formats)
Hacia
marketing de combat
Explanation:
https://fr.wikipedia.org/wiki/Marketing_de_combat
http://1libertaire.free.fr/MarketingdeCombat01.html
Je pense qu'il s'agit ici plus précisément de campagnes d'attaque (hit) des offres ou de l'image des concurrents, par exemple par publicité comparative
http://ideine.fr/strategie-apple-samsung/
Selected response from:

Didier Fourcot
Local time: 16:17
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4marketing de combat
Didier Fourcot
4voir ci-dessous
HERBET Abel


Discussion entries: 3





  

Answers


30 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
hit
marketing de combat


Explanation:
https://fr.wikipedia.org/wiki/Marketing_de_combat
http://1libertaire.free.fr/MarketingdeCombat01.html
Je pense qu'il s'agit ici plus précisément de campagnes d'attaque (hit) des offres ou de l'image des concurrents, par exemple par publicité comparative
http://ideine.fr/strategie-apple-samsung/


Didier Fourcot
Local time: 16:17
Native speaker of: Native in FrenchFrench
PRO pts in category: 8
Notes to answerer
Asker: Merci beaucoup !

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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
hit
voir ci-dessous


Explanation:
HIT est la marque d'un concurrent

HERBET Abel
Local time: 16:17
Native speaker of: French
PRO pts in category: 18
Notes to answerer
Asker: Merci pour l'aide !

Login to enter a peer comment (or grade)



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