brand advocacy
French translation: promotion spontanée de la marque
| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
|---|---|---|---|---|---|---|
|
| 07:57 Aug 29, 2018 |
| English to French translations [PRO] Marketing - Social Science, Sociology, Ethics, etc. | |||||||
|---|---|---|---|---|---|---|---|
|
| ||||||
|  Selected response from: FX Fraipont (X) Belgium Local time: 00:25 | ||||||
Grading comment
| |||||||
| Summary of answers provided | ||||
|---|---|---|---|---|
| 4 +1 | promotion spontanée de la marque |
| ||
| 4 | Engagement vis-à-vis de la marque |
| ||
| 4 | pour préconiser une marque et inciter le consommateur à donner son appréciation |
|
| Summary of reference entries provided | |||
|---|---|---|---|
| activités/stratégies de promotion, prescription, influence |
|
Answers
3 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1promotion spontanée de la marque Explanation: "Définition : Brand advocacy Ecrit par B.Bathelot, mis à jour le 2 décembre 2017. Glossaires : Marque Le terme de brand advocacy désigne le fait pour un client ou un salarié de promouvoir ou défendre une marque de façon plus ou moins spontanée et plus ou moins désintéressée. Bien que le terme soit le plus souvent utilisé pour faire référence aux clients ambassadeurs, il existe deux formes principales de brand advocacy qui sont le client ambassadeur et l’employé ambassadeur." https://www.definitions-marketing.com/definition/brand-advoc... |
| |
Grading comment
| ||
| Login to enter a peer comment (or grade) | ||
3 hrs confidence:
Engagement vis-à-vis de la marque Explanation: My take -------------------------------------------------- Note added at 3 hrs (2018-08-29 11:36:12 GMT) -------------------------------------------------- Engagement à la marque pour être plus précis. https://www.definitions-marketing.com/definition/engagement-... |
| |
| Login to enter a peer comment (or grade) | ||
2 days 6 hrs confidence:
pour préconiser une marque et inciter le consommateur à donner son appréciation Explanation: - |
| |
| Login to enter a peer comment (or grade) | ||
Reference comments
3 hrs |
| Reference: activités/stratégies de promotion, prescription, influence Reference information: Relation marque/consommateur (brand advocates = clients prescripteurs, clients ambassadeurs) : "brand advocacy refers to the customer establishing a relationship (through joining a brand community and encouraging other customers to do so) with other customers who use the brand." https://books.google.fr/books?id=h4cgi_Rcs0QC&pg=PA195&lpg=P... "The bottom line for every company is to get more business and all efforts are geared towards activities that can fulfil this ultimate goal. The customer experience teams along with other departments within the organisations implement creative tactics and advocacy programs to increase customer satisfaction and loyalty to create stickiness towards the brand". https://www.meltwater.com/in/blog/10-ways-increase-brand-adv... Advocacy - activités de promotion http://www.btb.termiumplus.gc.ca/tpv2guides/guides/lex/index... "the concept of Brand Advocacy is not just a mere marketing strategy but has become a philosophy of the business to elevate the brand awareness, achieve sales closures, and attain the overall business objectives. It is one of the cheapest and effective marketing and promotional tool to build the confidence in the minds of the customers about the brand." https://www.marketing91.com/who-are-brand-advocates-and-what... "Brand advocacy takes loyalty to the next level by asking your customers to actively get involved with selling your brand. Essentially, it’s building on the affinity you already have with certain audience members and using that connection to convince them that they should be sharing your content with their friends and families". http://fabrikbrands.com/how-to-create-a-brand-advocacy-progr... |
| |
| Login to enter a peer comment (or grade) | ||
Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.
See also:
Search millions of term translations