pass-along rate

German translation: Reichweite

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00:54 Dec 18, 2020

English to German translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Advertising / Public Relations, Journalism

English term or phrase: pass-along rate

Definition from Marketing Terms:
the percentage of people who pass on a message or file.

Example sentence(s):

Organizations that capture pass-along rates better understand what their audiences want and can tweak content strategies accordingly. Content that evokes an emotional reaction is much more likely to be passed along by the original viewer. TOP Agency
So, if 5000 magazines are sent out with a pass-along rate of four (i.e. four people in total will read the magazine), the total readership is going to around 20,000. Cair Lerion
Our Loyal Readers could be Your Customers Our high pass-along rate, combined with the fact that the average Public Gaming reader has subscribed for more than 15 years, demonstrates that our readers trust and depend upon us, Your ad in Public Gaming will reach that loyal audience. Public Gaming

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Question posted on behalf of translation team:

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German translation:Reichweite

Definition:
Wie viele Personen eine Zeitschrift erreicht

Selected response from:

Dr. Tilmann Kleinau
Germany

Grading comment

4 KudoZ points were awarded for this answer

Summary of translations provided

4 +2

Reichweite

Dr. Tilmann Kleinau

Weitergabefaktor

Dennis Zybin

Translations offered

10 hrs confidence:

peer agreement (net): +2

Reichweite

Definition from W&V Medien:
Wie viele Personen eine Zeitschrift erreicht

Example sentence(s):

Die meistgelesene Gattung ist nach wie vor die Programmpresse – deren ausgewiesene Titel eine Gesamtreichweite von 64,6 Prozent erreichen (Vorjahr: 66,4 Prozent). Die "Aktuellen Zeitschriften und Magazine" finden Zugang zu 43,4 Prozent (nach 45,7) der deutschsprachigen Bevölkerung über 14 Jahren. Zur Erhebung der <b>Reichweiten</b> der Publikumszeitschriften wurden insgesamt 35.776 Personen in Deutschland befragt. - W&V Medien

Dr. Tilmann Kleinau
Germany
Local time: 02:56
Native speaker of:

German
PRO pts in category: 24
1 corroborated select project
in this pair and field

9 days confidence:

Weitergabefaktor

Definition from Wortbedeutung.info:
Faktor
1) Mathematik Operand der Multiplikation, Teil eines Produktes

Example sentence(s):

"große Reichweite durch Mehrfachnutzung und hohen Weitergabefaktor " - Metadaten 2013, Magazin

Explanation:
Ein "Faktor" ist in diesem Fall eine Zahl, mit der multipliziert wird, was zur Definition oben passt.
Also: Gesamtreichweite= Weitergabefaktor*Anzahl der ausgesendeten Magazine

Dennis Zybin
Germany
Local time: 02:56
Native speaker of:

German

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pass-along rate

German translation: Reichweite

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