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click and mortar

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14:55 Jun 3, 2010
English to Greek translations [PRO]
Marketing - Internet, e-Commerce
Additional field(s): Advertising / Public Relations, Business/Commerce (general)
English term or phrase: click and mortar
Definition from DDA Ltd.:
Click-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online.

Example sentence(s):
  • The eHome business model takes the "brick and mortar" real estate business and transforms it into what Patrick Husting, the company's chief technology officer, calls a "click-and-mortar" operation by merging the power of the Internet with the knowledge of experienced real estate agents. Microsoft News Center
  • Some insurers are already in the process of becoming 'clicks and mortar' e-businesses with a preliminary strategy of single transaction pages at their public web sites and with private extranets designed for customers or agents. facworld.com
  • Despite the growth in such click and mortar approaches to e-commerce, little research has specifically addressed this common business model. Journal of Interactive Advertising
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This question was created by:
Alejandro Cavalitto
Alejandro Cavalitto
Argentina


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
4με ηλεκτρονική και φυσική παρουσία
Sofia Dervisi


  

Translations offered


1064 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
με ηλεκτρονική και φυσική παρουσία


Definition from own experience or research:
Ο όρος Click-and-mortar business αναφέρεται σε επιχειρήσεις με φυσική παρουσία, δηλαδή με παραδοσιακά καταστήματα ή δίκτυο διανομής λιανικού εμπορίου, οι οποίες ταυτόχρονα αποτελούν και επιχειρήσεις ηλεκτρονικού εμπορίου, με καταστήματα στο διαδίκτυο.

Example sentence(s):
  • Στη Βρετανία για παράδειγμα, ένα κατάστημα «bricks and mortar» είναι το βιβλιοπωλείο Waterstones (www.waterstones.co.uk),το οποίο, όταν άρχισε να δραστηριοποιείται στο Διαδίκτυο, έγινε «clicks and mortar» (με ηλεκτρονική και φυσική παρουσία). - klidarithmos.gr  
Sofia Dervisi
Italy
Local time: 01:59
Native speaker of: Native in GreekGreek
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