trade dress

Greek translation: συνολική παρουσίαση; χαρακτηριστικά γνωρίσματα;

13:08 Jun 14, 2004

English to Greek translations [PRO]
Law/Patents - Law: Patents, Trademarks, Copyright

English term or phrase: trade dress

X shall inform Z of all trademarks, brands, trade names, trade dresses, visual properties or similar devices or get-ups which appear in the Territory.

Καμιά ιδέα για το πώς θα μπορούσε να μεταφραστεί; Βρήκα τα ακόλουθα στο Internet:
What is a Trade Dress?
Trade Dress is a distinctive, nonfunctional feature, which distinguishes a merchant's or manufacturer's goods or services from those of another. The trade dress of a product involves the "total image" and can include the color of the packaging, the configuration of goods, etc... Even the theme of a restaurant may be considered trade dress. Examples include the packaging for Wonder Bread, the tray configuration for Healthy Choice frozen dinners, and the color scheme of Subway sub shops. Such a broad and ambiguous definition makes trade dress very easy to manipulate. Seeking protection against trade dress infringements can be vital to the survival of a business.

angelsid KudoZ activity Questions: 79 (1 open) (2 closed without grading) Answers: 6
Local time: 06:51

Greek translation:συνολική παρουσίαση; χαρακτηριστικά γνωρίσματα;

Explanation:
Δεν είναι μόνο η συσκευασία. Αναφέρεται στη συσκευασία αλλά και στο ίδιο το προϊόν. Δείτε παρακάτω. Μπορεί να συμπεριλαμβάνει ακόμα και τις στολές που φοράνε οι σερβιτόρες σε ένα εστιατόριο. Πώς λέγεται στα ελληνικά όμως;

http://www.marketingpower.com/live/mg-dictionary-view3228.ph...
American Marketing Association definition:
trade dress
- The total appearance and image of a product including size, texture, shape, and color combination. Duplication of trade dress of another good is actionable under common law and the Lanham Trademark Act
http://copylaw.com/new_articles/tradedress.html
trade dress law protects the total packaging and design of a product.
Under trademark law, the total commercial image of a product is known by the term "trade dress." Trade dress refers to the manner in which a product -- or place of business -- is "dressed up" to go to market.

http://www.legal-definitions.com/IP/trade-dress.htm
trade dress definition – trade dress it is the arrangement of identifying characteristics or decorations connected with a product, whether by packaging or otherwise, intended to make the source of the product distinguishable from another and to promote its sale

http://www.lectlaw.com/def2/t035.htm
TRADE DRESS - the non-functional physical detail and design of a product or its packaging, which indicates or identifies the product's source and distinguishes it from the products of others.

Trade dress includes color schemes, textures, sizes, designs, shapes, and placements of words, graphics, and decorations on a product or its packaging.

A trade dress is non-functional if, taken as a whole, the collection of trade dress elements is not essential to the product's use or does not affect the cost or quality of the product even though certain particular elements of the trade dress may be functional.

http://articles.findarticles.com/p/articles/mi_m3190/is_6_38...
…what probably ignited many operators' willingness to sue one another over trademark and copyright infringement was the U.S. Supreme Court decision in Two Pesos Mexican Restaurants v. Taco Cabana a decade ago. In that ruling the justices expanded the definition of trade dress protections--the so-called look and feel of a restaurant--to include its physical layout, uniforms, furnishings and color schemes.

Selected response from:

ggrozoma
Local time: 06:51

Grading comment

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1 KudoZ points were awarded for this answer

Summary of answers provided

5 +9

εμπορική συσκευασία

Alexandros Mouratidis

συνολική παρουσίαση; χαρακτηριστικά γνωρίσματα;

ggrozoma

Answers

9 mins confidence:

peer agreement (net): +9

εμπορική συσκευασία

Explanation:
Το trade dress αναφέρεται στη συσκευασία:
http://copylaw.com/new_articles/tradedress.html

What do the COCA-COLA bottle shape, Campbell's soup label, and dust jacket of Merriam-Webster's New Collegiate Dictionary have in common? All three are examples of distinctive product packaging known in trademark-speak as "trade dress."

Άρα είναι η εμπορική συσκευασία, όπως μπορούμε να δούμε στα:

www.evoiki-zimi.gr/Product-list-Zimarika-Psahnon.doc
www.greenchem.robolo.org/a22.html

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Note added at 13 mins (2004-06-14 13:21:49 GMT)
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Μπορούμε ίσως να το πούμε και *** ΚΑΤΟΧΥΡΩΜΕΝΗ ΕΜΠΟΡΙΚΗ ΣΥΣΚΕΥΑΣΙΑ ***- όπως στο παράδειγμα με το μπουκάλι της COCA-COLA

Alexandros Mouratidis
Greece
Local time: 06:51
Works in field
Native speaker of: Greek

9 hrs confidence:

συνολική παρουσίαση; χαρακτηριστικά γνωρίσματα;

ggrozoma
Local time: 06:51
Native speaker of:

English
PRO pts in category: 1

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trade dress

Greek translation: συνολική παρουσίαση; χαρακτηριστικά γνωρίσματα;

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trade dress

Greek translation: συνολική παρουσίαση; χαρακτηριστικά γνωρίσματα;

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