banner blindness

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00:54 Oct 9, 2020
English to Hebrew translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: banner blindness
Definition from MarketingTerms.com:
the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

Example sentence(s):
  • We first documented banner blindness among web users in 1997, through traditional usability testing. Then, we replicated this finding in more detail in 2007 when we conducted a major eyetracking study. Nielsen Norman Group
  • To overcome banner blindness, create better ads. How? By concentrating on what your visitors are interested in. It’s about their needs, not yours! Jeff Bullas
  • A recent report by Mary Meeker suggested that personalisation was the key to overcoming banner blindness or ad fatigue. Bannerflow
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
4 +1עיוורון באנרים
Ofra Hod


  

Translations offered


1 day 4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
עיוורון באנרים


Definition from ויקיפדיה:
התעלמות של הקוראים מתוכן שנראה כמו (או שהוא באמת) באנר או פרסומת

Example sentence(s):
  • פן נוסף של אותו מאבק מכונה "עוורון באנרים", תופעה אבולוציונית בה גולשים סורקים במוח באופן חזותי את הבאנרים – אך לא קולטים את התוכן שלהם ולכן "עיוורים" להם. - בלוג השיווק "המתכנה"  

Explanation:
I always transliterate 'banner' and my marketing clients are happy with it. They, too, use the English terms daily.
Ofra Hod
Israel
Local time: 19:44
Native speaker of: Native in HebrewHebrew

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Aviram Gang
59 days
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