click and mortar

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14:55 Jun 3, 2010
English to Hebrew translations [PRO]
Marketing - Internet, e-Commerce
Additional field(s): Advertising / Public Relations, Business/Commerce (general)
English term or phrase: click and mortar
Definition from DDA Ltd.:
Click-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online.

Example sentence(s):
  • The eHome business model takes the "brick and mortar" real estate business and transforms it into what Patrick Husting, the company's chief technology officer, calls a "click-and-mortar" operation by merging the power of the Internet with the knowledge of experienced real estate agents. Microsoft News Center
  • Some insurers are already in the process of becoming 'clicks and mortar' e-businesses with a preliminary strategy of single transaction pages at their public web sites and with private extranets designed for customers or agents. facworld.com
  • Despite the growth in such click and mortar approaches to e-commerce, little research has specifically addressed this common business model. Journal of Interactive Advertising
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Summary of translations provided
3קליק ומלט
Ron Armon


  

Translations offered


60 days   confidence: Answerer confidence 3/5Answerer confidence 3/5
קליק ומלט


Definition from Themarker analyst file:
קליק ומלט:
שילוב בין פעילות מסורתית (מלט)
ופעילות אינטרנטית (קליק)
בחברה עסקית

Example sentence(s):
  • ניתוח עסקת בנק הפועלים בחודש אוגוסט דיווחה אנליסט אונליין על הקצאת 20% ממניות החברה לבנק הפועלים. בדיווח כונה ההסכם שילוב של "Click and mortar" - "קליק ומלט", דהיינו, שילוב בין פעילות מסורתית (מלט) ופעילות אינטרנטית (קליק). - www.themarker.com  
Ron Armon
Israel
Local time: 04:42
Native speaker of: Native in HebrewHebrew
PRO pts in category: 8
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