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pay-per-click

Italian translation: pagamento a click

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16:01 Mar 13, 2020
English to Italian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, IT (Information Technology), Internet, e-Commerce, Marketing / Market Research
English term or phrase: pay-per-click
Definition from WordStream:
Pay-per-click (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Example sentence(s):
  • Google Ads, formerly known as Google AdWords – by far the most popular PPC platform – operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. WordStream
  • Everything about pay-per-click is measurable, from the amount that you’re paying to the number of hits your website receives. Business 2 Community
  • As the world of Pay-Per-Click (PPC) becomes increasingly competitive, it has never been more important to ensure you are spending your budget efficiently and maximizing your Return On Investment (ROI). Smart Insights
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Italian translation:pagamento a click
Definition:
Contratto in uso per la pubblicità sul web in cui l’inserzionista paga una tariffa calcolata sul numero di volte in cui gli utenti cliccano sull’inserzione.
Selected response from:

Nicoletta Aresca
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +4pagamento a click
Nicoletta Aresca
4pagamento per click
Yaotl Altan


  

Translations offered


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
pagamento per click


Definition from own experience or research:


Yaotl Altan
Mexico
Local time: 10:08
Native speaker of: Native in SpanishSpanish, Native in ItalianItalian
PRO pts in category: 4
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
pagamento a click


Definition from Italofonia.info:
Contratto in uso per la pubblicità sul web in cui l’inserzionista paga una tariffa calcolata sul numero di volte in cui gli utenti cliccano sull’inserzione.

Example sentence(s):
  • Il pagamento a click viene effettuato ogni volta che un annuncio viene cliccato, mentre le impression sono il numero di volte che l'annuncio di un advertiser viene caricato sulla pagina del sito del publisher. - Awin.com  
  • AdSense paga sia a click che ha impressions. Tendenzialmente i banner testuali sono più portati per pagamento a click. - Support.Google.com  
Nicoletta Aresca
Local time: 18:08
Native speaker of: Italian
PRO pts in category: 12

Votes in favor of/against selecting this as the best translation of the term asked
Yes  martini
20 hrs
  -> Grazie!
Yes  Manuela Martini
3 days 20 hrs
  -> grazie!
Yes  Inter-Tra: Brava, non facile trovarne la conferma poiché l'acronimo PPC tende a sovrastarne l'uso
4 days
  -> Grazie, Francesca!
Yes  marlowe61: Tuttavia suggerisco la rimozione della "k" di "click"
4 days
  -> Hai ragione, io quando scrivo non la metto mai, ma il numero di occorrenze della stringa con la K era tre volte superiore e quindi mi sono adattata
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