clickbait

Japanese translation: クリックベイト

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17:56 Dec 6, 2019

English to Japanese translations [PRO]
Social Sciences - Journalism
Additional field(s): Internet, e-Commerce, Marketing / Market Research

English term or phrase: clickbait

Definition from Oxford Dictionary:
Online content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.

Example sentence(s):

All Blacks coach Steve Hansen dismissed England counterpart Eddie Jones' spying claims as a "clickbait distraction" ahead of Saturday's Rugby World Cup semi-final. France24
This week, in a long-expected coupling of clickbait giants, the two largest chumbox providers decided to merge. Taboola and Outbrain, both based in New York, have agreed to unite under the Taboola name, with Outbrain investors receiving shares equating to 30 percent of the combined company, plus $250 million in cash. Together, the companies said they bring in more than $2 billion annually in gross revenue. The New York Times
I have to look at the “15 Countries Americans Are Not Welcome In,” even though I have never been out of this country. You never know. It’s called clickbait, and it is all about getting you on a site so it can throw advertising at you. “Top 7 Stocks To Buy” should make me a millionaire — if I looked at it. Belleville News-Democrat

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Japanese translation:クリックベイト

Definition:
クリックベイトとは、オンライン広告やソーシャルメディアにおいて、ユーザーの興味をひいてクリックさせるため意図的にページの内容とは関連性の乏しい（あるいは全く関係ない）記事タイトルを掲げる手法である。

Selected response from:

Takafumi Miyauchi
Taiwan

Grading comment

4 KudoZ points were awarded for this answer

Summary of translations provided

5 +2

クリックベイト

Takafumi Miyauchi

Translations offered

1 hr confidence:

peer agreement (net): +2

クリックベイト

Definition from IT用語辞典バイナリ:
クリックベイトとは、オンライン広告やソーシャルメディアにおいて、ユーザーの興味をひいてクリックさせるため意図的にページの内容とは関連性の乏しい（あるいは全く関係ない）記事タイトルを掲げる手法である。

Example sentence(s):

記事のタイトルに惹かれてクリックしてみたものの、期待と全く違う内容でだまされた――。フェイクニュースと並んでネットメディアの信頼を損ねているのが「クリックベイト（釣り記事）」。 - 日経コンピュータ

Takafumi Miyauchi
Taiwan
Local time: 18:47
Native speaker of:

Japanese
PRO pts in category: 4

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