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dayparting

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21:05 Mar 22, 2020
English to Japanese translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Internet, e-Commerce, Marketing / Market Research
English term or phrase: dayparting
Definition from WordStream:
Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences. For example, if you’re advertising your store to local prospects, you can use dayparting to ensure that your ads only show when your store is open.

Example sentence(s):
  • For this brand, we were running Facebook Ad campaigns and Google AdWords campaigns. I utilized dayparting only on Facebook Ads, knowing that the marketers would most likely to pay attention to our ad during work hours and not in their personal hours. Disruptive Advertising
  • While dayparting is an extremely useful tool for boosting performance, it’s critical that you employ your ad scheduling strategy in a consistent manner with your campaign goals. PPC Hero
  • Dayparting is useful when you know that your ads will have a greater impact on certain days of the week or times of the day. AdRoll
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Summary of translations provided
5デイパーティング
Takafumi Miyauchi


  

Translations offered


  confidence: Answerer confidence 5/5
デイパーティング


Definition from Google アド マネージャー ヘル�:
広告申込情報で曜日や時間帯を基準にターゲットを設定することです。1 日を時間帯で区切って、特定の時間帯にのみ広告を配信するように指定できます。

Example sentence(s):
  • AIを活用すれば、セグメントに応じて適切なメッセージを送ることができるだけでなく、デイパーティング、つまりどの日にちのどの時間にメッセージを送るのが最適なのかまでわかるようになります。 - b→dash  
Takafumi Miyauchi
Taiwan
Local time: 11:10
Native speaker of: Native in JapaneseJapanese
PRO pts in category: 4
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