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martech

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15:56 Dec 27, 2019
English to Latvian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Finance (general), Marketing / Market Research, Slang
English term or phrase: martech
Definition from technopedia.com:
The term “martech” is a portmanteau combining the terms “marketing” and “technology.” As such, martech represents the intersection of marketing and technology in today's highly digital business world. Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.

Example sentence(s):
  • By creating a MarTech Stack (a collection and categorization of Marketing Technology products that are used) companies are able to see how integrated all of their platforms and systems are and how enhanced the customer experience can become when everything begins to communicate. ClickRain
  • Martech is a marketing enabler that should be used with caution and care. ConstructDigital
  • But not fully embracing martech because it appears complex is the equivalent of Blockbuster not embracing online video because it seemed too "niche" MartechAllience
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Summary of translations provided
3Mārketehnoloģija
Aivars Zarins


  

Translations offered


3 days 6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Mārketehnoloģija


Definition from own experience or research:
Mārketinga tehnoloģija

Example sentence(s):
  • Mārketinga tehnoloģijas saīsinājumā var saukt par mārketehnoloģijām - No source. New Word.  
Aivars Zarins
Latvia
Local time: 07:02
Native speaker of: Latvian
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