market segmentation

For term searches and specialty glossaries, please try the new GBK glossaries
15:57 Dec 16, 2009
English to Lithuanian translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: market segmentation
Definition from NSW Small Business:
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.

Example sentence(s):
  • There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. About.com: Marketing
  • The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). Qualtrics.com
  • The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. Center for Business Planning
Glossary-building KudoZ




This question was created by:


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
4 +1rinkos segmentacija
Romualdas Zvonkus


  

Translations offered


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
rinkos segmentacija


Definition from klientai.lt:
Specifinių klientų grupių (rinkos segmentų) kurių kiekviena skirtingai reaguoja i organizacijos strategiją, išskyrimas.

Example sentence(s):
  • Rinkos segmentacija bendriausiu atveju suprantama kaip specifinių klientų grupių (rinkos segmentų), kurių kiekviena skirtingai reaguoja į organizacijos strategiją, išskyrimas. Rinkos segmentacija formaliai yra loginės klasifikacijos operacija, kai klientų aibė suskaldoma į grupes pagal klasifikacijos požymius. - mokslai.lt  
  • Apie 80% verslo kompanijų pajamų yra gaunama iš 20% klientų. Segmentacijos tyrimas padeda išskirti kuri klientų grupė yra pagrindinis pelno šaltinis. - Consulta Group  
Romualdas Zvonkus
Lithuania
Local time: 19:29
Native speaker of: Native in LithuanianLithuanian

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Ugne Vitkute (X)
60 days
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search