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clickbait

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17:57 Dec 6, 2019
English to Malay translations [PRO]
Social Sciences - Journalism
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: clickbait
Definition from Oxford Dictionary:
Online content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.

Example sentence(s):
  • All Blacks coach Steve Hansen dismissed England counterpart Eddie Jones' spying claims as a "clickbait distraction" ahead of Saturday's Rugby World Cup semi-final. France24
  • This week, in a long-expected coupling of clickbait giants, the two largest chumbox providers decided to merge. Taboola and Outbrain, both based in New York, have agreed to unite under the Taboola name, with Outbrain investors receiving shares equating to 30 percent of the combined company, plus $250 million in cash. Together, the companies said they bring in more than $2 billion annually in gross revenue. The New York Times
  • I have to look at the “15 Countries Americans Are Not Welcome In,” even though I have never been out of this country. You never know. It’s called clickbait, and it is all about getting you on a site so it can throw advertising at you. “Top 7 Stocks To Buy” should make me a millionaire — if I looked at it. Belleville News-Democrat
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Summary of translations provided
4 +1umpan klik
Jeslynn Khoo


  

Translations offered


3 days 19 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
umpan klik


Definition from Pusat Rujukan Persuratan Melayu:
Calque and Borrowing Translation methods are used for this term

click = klik
bait = umpan

Example sentence(s):
  • Umpan klik (clickbait) adalah suatu istilah pejoratif merujuk kepada kandungan dalam web yang ditujukan untuk mendapatkan penghasilan iklan dalam talian, terutamanya dengan mengorbankan mutu atau ketepatan kandungan melalui kebergantungan kepada tajuk sensasi atau gambar yang menarik mata guna mengundang klik-tayang (click-through) dan mendorong penerusan bahan tersebut melalui rangakaian sosial dalam talian. Tajuk "umpan klik" umumnya bertujuan mengeksploitasi "juramg keingintahuan" (curiosity gap) dengan hanya memberi maklumat yang cukup membuat berasa ingin tahu, tetapi tidak cukup untuk memenuhi rasa ingin tahu tersebut tanpa mengklik pada pautan yang diberikan. [Wikipedia] - Wikipedia  
Jeslynn Khoo
Malaysia
Local time: 14:00
Native speaker of: Native in ChineseChinese, Native in MalayMalay

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Nor Izyan Shahirah Jamaludin
86 days
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