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above the fold

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17:56 May 5, 2010
English to Norwegian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Internet, e-Commerce
English term or phrase: above the fold
Definition from Tha Canadian Marketing Association:
The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.

Example sentence(s):
  • Google expects the exclusion will result in higher prices for "above the fold" placements, as brand advertisers bid against each other for those more desirable placements. Clickz.com
  • But even given our new larger page sizes, we were still presented with long lists of items to be placed above the fold – lists impossible to accommodate. There were just too many things for the limited amount of vertical space. boxesandarrows.com
  • When a banner is allowed to pre-load, being above the fold may be favorable in terms of generating awareness. Marketing Terms
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This question was created by:
Alejandro Cavalitto
Alejandro Cavalitto
Argentina


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
5 +1over bretten
brigidm
5over bretten
Arve-Olav Solumsmo


  

Translations offered


1 hr   confidence: Answerer confidence 5/5 peer agreement (net): +1
over bretten


Definition from own experience or research:
Feltet på en webside eller e-postmelding som er synlig uten at man må scrolle nedover.

Example sentence(s):
  • Hvor går bretten? Den såkalte «bretten» er for mange det mest kritiske tallet. Det vil si hvor langt ned på siden innhold er synlig uten at brukerne må scrolle nedover. - http://labs.finn.no/hvor-stor-del-av-net  
brigidm
Norway
Local time: 22:48
Native speaker of: English
PRO pts in category: 12

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Per Bergvall
10 days
  -> Thanks, Per
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4 hrs   confidence: Answerer confidence 5/5
over bretten


Definition from Blogg:
”Bretten” referer til en brettet avis, hvor man bare ser den øverste halve siden som dermed blir den viktigste delen som prøver å fange kjøperne. Denne definisjonen har blitt tatt med over til nettbasert navigering og hva brukerne ser i skjermbildet, før du eventuelt må scrolle/rulle nedover på siden for å se hele innholdet.

Example sentence(s):
  • Hvor går bretten? Den såkalte «bretten» er for mange det mest kritiske tallet. Det vil si hvor langt ned på siden innhold er synlig uten at brukerne må scrolle nedover. - Finn.no  
Arve-Olav Solumsmo
Norway
Local time: 22:48
Native speaker of: Native in EnglishEnglish, Native in NorwegianNorwegian
PRO pts in category: 8
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