This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Norwegian
  3. Marketing / Market Research

product endorsement

Norwegian translation: Produktanbefaling

08:40 Mar 13, 2013
English to Norwegian translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: product endorsement
A product endorsement is a form of testimonial from someone which indicates that they like or approve of a product. Commonly, product endorsements are solicited from people who are socially prominent, allowing companies to advertise their products with statements like “as used by such-and-such an actress,” or “the official product of company/event X.” It's hard to miss a product endorsement on product packaging and in advertisements; most companies keep their endorsements front and center so that they are always in the public eye
Hanne Aas
Norway
Local time: 21:15
Norwegian translation:Produktanbefaling
Explanation:
A declaration that a product or service is good: it may come from an opinion former, celebrity or satisfied customer and is powerful in bolstering customer confidence.
Selected response from:

Kristin Høgsve-Mouton
France
Local time: 21:15
Grading comment
Tusen takk for god hjelp, begge to! (Begge burde ha fått poeng ...)
4 KudoZ points were awarded for this answer



Summary of answers provided
4Produktanbefaling
Kristin Høgsve-Mouton
3Produktpromotering
conniebrathen
2produktanbefalinger
Bjørnar Magnussen


  

Answers


12 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
produktanbefalinger


Explanation:
Her er jeg usikker.

Ref:
Produktanbefalinger og testemonials er populære og nærmest uregulerte teknikker som flittig brukes i alt fra TV-reklame, infomercials, DMer – til blogger og i sosiale medier.
(...)
Kjendisanbefalinger
Kjendiser som ”endorser” produkter og tjenester skal oppgi forbindelsen til produktet når det ikke er forventet at de har en økonomisk interesse i anbefalingen.
http://www.nordma.no/dramatisk-nye-retningslinjer-for-testim...

Bjørnar Magnussen
Local time: 21:15
Works in field
Native speaker of: Native in NorwegianNorwegian
PRO pts in category: 79
Login to enter a peer comment (or grade)

14 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Produktanbefaling


Explanation:
A declaration that a product or service is good: it may come from an opinion former, celebrity or satisfied customer and is powerful in bolstering customer confidence.



    Reference: http://www.ismm.co.uk/content/uploads/files/Sales_and_Market...
Kristin Høgsve-Mouton
France
Local time: 21:15
Specializes in field
Native speaker of: Native in NorwegianNorwegian, Native in Norwegian (Bokmal)Norwegian (Bokmal)
PRO pts in category: 4
Grading comment
Tusen takk for god hjelp, begge to! (Begge burde ha fått poeng ...)
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Produktpromotering


Explanation:
I denne referansen fra NRK virker det som de omtaler fenomenet product endorsement som produktpromotering.
http://m.nrk.no/artikkel.jsp?art_id=16805736


conniebrathen
Local time: 20:15
Native speaker of: Native in NorwegianNorwegian, Native in EnglishEnglish
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search