„spersonalizowaniu” ....
np. zapamiętanie stanu menu, obsługi logowania, prostych sond i liczników, „koszyków zakupowych” w internetowych sklepach, a także tworzenie statystyk użyteczności witryny oraz badanie preferencji użytkownikówz polskiej WIKI
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Personalization
Cookies can be used to remember information about the user in order to show relevant content to that user over time. For example, a web server might send a cookie containing the username last used to log into a website so that it may be filled in automatically the next time the user logs in.
Many websites use cookies for personalization based on the user's preferences. Users select their preferences by entering them in a web form and submitting the form to the server. The server encodes the preferences in a cookie and sends the cookie back to the browser. This way, every time the user accesses a page on the website, the server can personalize the page according to the user's preferences. -
https://en.wikipedia.org/wiki/HTTP_cookie#Personalization