cost-per-click

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14:55 Apr 4, 2020
English to Polish translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, IT (Information Technology), Internet, e-Commerce, Marketing / Market Research
English term or phrase: cost-per-click
Definition from WordStream:
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

Example sentence(s):
  • PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program. To use appropriately in discussion you may say, "We want to run a PPC Advertising Campaign with Google and we want to average our CPC at $0.75." The CPC cost is set by a Bidding process. SwissMadeMarketing
  • More often than not, cost per click is a big pain point that gets PPC advertisers worried. Neil Patel
  • There are a lot of different elements that go into a successful PPC account, but few things are more frustrating than setting up your account only to have your clicks limited by a high cost per click (CPC). Portent
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Summary of translations provided
5Koszt kliknięcia
Jadwiga Sinoradzka


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65 days   confidence: Answerer confidence 5/5
Koszt kliknięcia


Definition from Trusted Shops Poland:
CPC lub Koszt kliknięcia to model rozliczeniowy, który jest stosowany przede wszystkim w obszarze marketingu internetowego. Za pomocą tego modelu rozliczane są reklamy takie jak ogłoszenia, banery czy linki. Koszty są naliczane zawsze tylko wtedy, gdy ktoś kliknął określoną reklamę.

Example sentence(s):
  • Warto zatem podejść do tematu od strony podstawowych form rozliczeń (terminów naliczania płatności), jakimi są CPC (koszt kliknięcia) i CPM (koszt 1000 wyświetleń). Z Facebookiem za reklamy możemy rozliczać się właśnie w tych dwóch modelach, płacąc za każdym razem, gdy ktoś kliknie w naszą reklamę, lub kiedy zostanie wyświetlona 1000 razy. - Socjomania.pl  
Jadwiga Sinoradzka
United Kingdom
Local time: 20:48
Native speaker of: Native in PolishPolish
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