pulsing

Portuguese translation: pulsing (Br, Pt), pulsando (Pt)

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00:55 Oct 21, 2020

English to Portuguese translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research

English term or phrase: pulsing

Definition from AAI:
The use of advertising in regular intervals, as opposed to seasonal patterns.

Example sentence(s):

Pulsing is best used for products that sell throughout the year but experience higher sales during certain periods (lemonade sells all year but more during the summer months, for example). Transformation Marketing
Pulsing-maintenance schedules ﬁnd applications when managers combine general advertising with speciﬁc communication goals, for example, to announce corporate name change or limited time promotional offers. ResearchGate
This fact not only justifie the prevalence of pulsing advertising in practice, but also reveals that the memory span could be the critical factor for the existence of pulsing (because managers afford to reduce or stop ad spending when consumers remember ads and past awareness lingers on). Prasad A. Naik

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Question posted on behalf of translation team:

GBK marketing and advertising specialists

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Portuguese translation:pulsing (Br, Pt), pulsando (Pt)

Definition:
Pulsing é quando uma empresa passa o ano todo anunciando de forma linear e contínua, mas em períodos específicos intensifica as divulgações.

Selected response from:

Silvia Tratnik

Grading comment

4 KudoZ points were awarded for this answer

Summary of translations provided

4 +3

pulsing (Br, Pt), pulsando (Pt)

Silvia Tratnik

Translations offered

5 hrs confidence:

peer agreement (net): +3

pulsing (Br, Pt), pulsando (Pt)

Definition from own experience or research:
Pulsing é quando uma empresa passa o ano todo anunciando de forma linear e contínua, mas em períodos específicos intensifica as divulgações.

Example sentence(s):

O melhor das duas técnicas. É uma mistura de continuidade e do flighting. Todas as vantagens da continuidade e do flighting são agora possíveis, com nenhuma das desvantagens. Pulsing é a mais segura das três, porque ela cobre diferentes situações de marketing. Nem a todos os anunciantes, no entanto, seria recomendado usar a técnica de pulsing. Ela se adequa melhor aquelas categorias de produto que são vendidos o ano inteiro, mas têm concentrações de vendas mais fortes em períodos intermitentes. (SISSORS e BUMBA, 2001, p.262). - Pantheon UFRJ
Existem diversas estratégias de veiculação de media, contínuo (continuity), piscando (blinking), voando (flighting) e pulsando (pulsing). [...] Pulsando é um esforço comunicacional contínuo, no entanto apresenta alturas com maior esforço que outras, ou seja, a pressão comunicacional é sempre distinta da anterior. - Repositório UCP PT

Silvia Tratnik
Local time: 08:15
Native speaker of:

Portuguese
PRO pts in category: 4

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