GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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09:38 Nov 8, 2020 |
English to Portuguese translations [PRO] Tech/Engineering - IT (Information Technology) | |||||||
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| Selected response from: Wilson de Oliveira Brazil Local time: 07:26 | ||||||
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subsídio por produto vendido pago pelo fabricante Explanation: https://askinglot.com/what-is-a-scan-back-promotion Similarly one may ask, what is a scan down? "Definition: Scan-Backs, Scan-Downs Scan downs is the money grant you get from a manufacturer when you sell a product. Scan downs main aim is to benefit a manufacturer since retailer tries to sell large units of product in order to get a grant. Scan-downs are determined by companies through various algorithms." Tem também bill back nesta página: "Besides, what is a Billback allowance? Bill-Back Allowance. a form of trade promotion in which retailers receive allowances from a manufacturer for featuring its product or brand in designated advertisements or displays; in effect, the retailer charges the manufacturer for this promotion. What is Billback pricing? Enhanced Billback, also known as “Billback,” “Enhanced Recover Reduced,” or “Blended” pricing, is a pricing structure that charges merchants an initial flat rate on each transaction and then bills the remaining downgrade fees at a later date, usually on the next month's statement." |
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desconto Explanation: In marketing, a scan-back allowance is an amount paid by a manufacturer to retailers based on the amount of the product sold at a special reduced price for a specified length of time. |
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acordos comerciais Explanation: Sug. |
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scan back pagamento por desempenho/ acordo comercial por análises de resultado Explanation: Estou quase certa de que o conceito abaixo extraído de um artigo poderá ajudar-lhe a fazer a escolha. Talvez , se for o caso, inserir uma nota, ou explicar no texto sobre o processo do scan back ( premiam ao varejista sobre a base de unidades vendidas aos consumidores. Isto quer dizer que aos varejistas se lhes faz preço promocional (com desconto) por cada unidade vendida durante o período que dura a promoção. • ACORDOS COMERCIAIS POR ANÁLISES DE RESULTADO (SCAN BACK) PREMIAM AO "VENDEDOR INTELIGENTE": os contratos deste tipo, que também são chamados de "pagamento por desempenho", representam uma nova maneira de manejar este tema. A diferença do sistema anterior (off-invoice) onde o varejista é premiado sobre a base de unidades compradas ao fabricante, nos novos contratos (como os de analisar o que ocorreu com as vendas), premiam ao varejista sobre a base de unidades vendidas aos consumidores. Isto quer dizer que aos varejistas se lhes faz preço promocional (com desconto) por cada unidade vendida durante o período que dura a promoção. https://www.sdr.com.br/professores/Univ.Wharton/Promocao_comercial.htm |
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