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razor and blades

Portuguese translation: isca e anzol

17:28 Feb 4, 2021
English to Portuguese translations [PRO]
Marketing - IT (Information Technology)
English term or phrase: razor and blades
Team, help with this term: "The razor and blades model".
It comes from the "The razor and blades business model is a business model in which one item is sold at a low price (or given away for free) in order to increase sales of a complementary good, such as consumable supplies.", but I would need your help on whether we have an equivalent in Brazilian Portuguese.
Heloisa Xavier
Argentina
Local time: 14:06
Portuguese translation:isca e anzol
Explanation:
Opa.

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Note added at 6 mins (2021-02-04 17:35:31 GMT)
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http://proatividademercado.com.br/site/estrategia-e-proativi...

A Gillete (P&G) foi pioneira nesse modelo e até empresta outro nome a essa estratégia (Razor and Blade Model).

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Note added at 7 mins (2021-02-04 17:36:22 GMT)
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https://bmtoolbox.net/patterns/bait-and-hook/

The bait and hook pattern (also called “razor and blade” or the “tied products model”) works in the way that the basic product is sold at a very cheap price in order to make profit by selling complementary products / refills for a high price or simply increase sales of the profitable complementary product.
Selected response from:

Felipe Lacerda
Brazil
Local time: 14:06
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3isca e anzol
Felipe Lacerda
4 +1isca e anzol
Matheus Chaud
3Preço líder/Preço isca
Paulo Ribeiro


Discussion entries: 1





  

Answers


7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
isca e anzol


Explanation:

http://proatividademercado.com.br/site/estrategia-e-proativi...


Matheus Chaud
Brazil
Local time: 14:06
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 612

Peer comments on this answer (and responses from the answerer)
agree  Maria Teresa Borges de Almeida
5 mins
  -> Obrigado, Teresa!
Login to enter a peer comment (or grade)

5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
isca e anzol


Explanation:
Opa.

--------------------------------------------------
Note added at 6 mins (2021-02-04 17:35:31 GMT)
--------------------------------------------------

http://proatividademercado.com.br/site/estrategia-e-proativi...

A Gillete (P&G) foi pioneira nesse modelo e até empresta outro nome a essa estratégia (Razor and Blade Model).

--------------------------------------------------
Note added at 7 mins (2021-02-04 17:36:22 GMT)
--------------------------------------------------

https://bmtoolbox.net/patterns/bait-and-hook/

The bait and hook pattern (also called “razor and blade” or the “tied products model”) works in the way that the basic product is sold at a very cheap price in order to make profit by selling complementary products / refills for a high price or simply increase sales of the profitable complementary product.

Felipe Lacerda
Brazil
Local time: 14:06
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 52
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Maria Teresa Borges de Almeida
7 mins
  -> Só avisando que respondi antes, hein
agree  Matheus Chaud: Não vale, você copiou meu link 2 minutos antes de eu responder. Isso é espionagem, só pode ser.
19 mins
  -> Eu vim do futuro. Meu próximo passo é ir para os EUA no dia 10 de setembro de 2001 e...investir na Apple, é claro. O que mais eu ia fazer lá?
agree  Kevin Albuquerque
3 hrs
Login to enter a peer comment (or grade)

5 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Preço líder/Preço isca


Explanation:
Caso deseje utilizar um termo menos literal.

Example sentence(s):
  • Preço isca e preço do líder: é a prática de oferecer um determinado produto a um preço baixo, mas querendo direcionar o cliente à aquisição de outro produto com o preço líder (p. 26 do artigo no repositório da UFSC)).

    https://repositorio.ufsc.br/xmlui/bitstream/handle/123456789/126114/Contabeis291644.pdf
    https://www.casamagalhaes.com.br/blog/financas/estrategias-de-preco-atrair-clientes/
Paulo Ribeiro
Brazil
Local time: 14:06
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 8
Login to enter a peer comment (or grade)



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