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Leverage Identity

Portuguese translation: aproveitar a identidade

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Leverage Identity
Portuguese translation:aproveitar a identidade
Entered by: Cintia Galbo

19:39 Mar 31, 2020
English to Portuguese translations [PRO]
Marketing - Marketing / Market Research / General
English term or phrase: Leverage Identity
How to Leverage Identity to Meet Increasing Expectations

Brands that stand to win this year will organise around identity, using customer data to build a ‘central nervous system’ to inform their marketing. Identity is about recognising the customer at every touchpoint, every time, and knowing what they like, how they prefer to travel, how they like to browse and book, and where they are within their purchase journey.
Cintia Galbo
aproveitar a identidade
Explanation:

How to Leverage Identity to Meet Increasing Expectations
Como aproveitar a identidade para atender a expectativas crescentes/cada vez maiores/etc.
Selected response from:

Matheus Chaud
Brazil
Local time: 13:42
Grading comment
Obrigada!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4potencializar a identidade
Mario Freitas
4 +3aproveitar a identidade
Matheus Chaud
4revitalizar a identidade
MARCOS BAZILIO
4lançar mão da identidade
Mayra Vieira Borges
4Fortalecer/Alavancar a identidade
Paulinho Fonseca
3soberanizar a identidade
jorges


Discussion entries: 1





  

Answers


2 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
aproveitar a identidade


Explanation:

How to Leverage Identity to Meet Increasing Expectations
Como aproveitar a identidade para atender a expectativas crescentes/cada vez maiores/etc.

Matheus Chaud
Brazil
Local time: 13:42
Works in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 489
Grading comment
Obrigada!

Peer comments on this answer (and responses from the answerer)
agree  Tereza Rae
15 mins
  -> Obrigado, Tereza!
agree  Ana Vozone
1 hr
  -> Obrigado, Ana!
agree  ferreirac
1 hr
  -> Obrigado, Cicero!
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
leverage identity
potencializar a identidade


Explanation:
Sugestão

Mario Freitas
Brazil
Local time: 13:42
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 359

Peer comments on this answer (and responses from the answerer)
agree  Augusto Rochadel
8 mins
  -> Obrigado, Augusto!
agree  Dayane Zago Furtado
32 mins
  -> Obrigado, Dayane!
agree  Renata Pochini Pereira
2 days 4 hrs
  -> Obrigado, Renata!
agree  Caroline Rodrigues: Dentro desta mesma ideia, poderia ser "beneficiar-se de" ou "valer-se de".
2 days 15 hrs
  -> Obrigado, Caroline!
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
leverage identity
revitalizar a identidade


Explanation:
Leveraging Organizational Identity for Competitive Advantage

Strategic Identity Management Framework to help organizations UNCOVER, EXAMINE, and OPTIMIZE their identity as a resource for creating sustainable competitive advantage. (For additional explanation of the 5R Model see “REVITALIZING Organizational Identity to Spark Turnaround” )

https://gbr.pepperdine.edu/2016/04/revitalizing-organization... GBR, 2016, Volume 19, Issue 1.)

https://gbr.pepperdine.edu/2018/10/leveraging-organizational...


    Reference: http://https://gbr.pepperdine.edu/2018/10/leveraging-organiz...
MARCOS BAZILIO
Brazil
Local time: 13:42
Specializes in field
Native speaker of: Portuguese
PRO pts in category: 32
Login to enter a peer comment (or grade)

4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
lançar mão da identidade


Explanation:
another suggestion

Mayra Vieira Borges
Brazil
Local time: 13:42
Specializes in field
Native speaker of: Native in PortuguesePortuguese
Login to enter a peer comment (or grade)

7 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Fortalecer/Alavancar a identidade


Explanation:
Mais uma sugestão.
Havia pensado em 'otimizar', mas não é o caso aqui. O sentido é usar recursos para fortalecer/alavancar o item em questão.



    Reference: http://blog.vxcomunicacao.com.br/entenda-como-otimizar-a-sua...
    https://tangerinaconteudo.com/o-que-usar-para-implementar-o-marketing-visual/
Paulinho Fonseca
Brazil
Local time: 13:42
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 28
Login to enter a peer comment (or grade)

18 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
leverage identity
soberanizar a identidade


Explanation:
«will organise around identity»

jorges
Local time: 17:42
PRO pts in category: 7
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